Cebuana Lhuillier searches for the Happiest Pinoy

Everyone knows that the Pinoy spirit is one of the most resilient on this planet. We have calamities left and right but if we see a TV camera, we smile and wave like its the most normal thing to be floating on a river in the middle of a street.

This is one of the reasons why we always make it to the list of the happiest people on Earth. This is also why Cebuana Lhuillier is holding its annual search for the Happiest Pinoy. They believe that a person this positive should be commended and recognized.

From the press kit:

A P1-million cash prize, tax-free, awaits the Search for the Happiest Pinoy 2014 grand winner while nine (9) runners-up will receive P50,000. The country’s leading micro financial company will also give special prizes to the Happiest Student and Happiest Overseas Filipino Worker.

“With our Search for the Happiest Pinoy, we want to recognize outstanding Filipinos who are able to both rise above life’s challenges and positively impact the lives of other people with their positive outlook in life,” said Michael Sena, Cebuana Lhuillier’s Integrated Marketing Communications Group Head. “This is our way of celebrating the values of optimism, resilience, and hope among Filipinos.”