Thursday, July 11, 2024

Always Incredible AI: ASUS Philippines Officially Launches ASUS Vivobook S 15, its First Copilot+ PC

Experience Next-Gen AI with the first-ever ASUS Copilot+ PC in the country, packed with incredible AI power and portability!


ASUS Philippines has launched a new era in AI-powered computing with the debut of the ASUS Vivobook S 15 (S5507). Powered by the Snapdragon X Elite, the device is the company’s first Copilot+ PC, with Windows AI features and a collection of exclusive ASUS AI apps. 

ASUS Philippines Business Development Manager Harrison Cheng shares, “As leaders of innovation, we are excited to introduce to our Filipino audience our first Copilot+ PC, the ASUS Vivobook S 15, designed in collaboration with Qualcomm and Microsoft. This AI PC aims to take users' lives to the next level, making them more secure, efficient, and personalized. AI connects users to endless possibilities, opening a new incredible way to work, study, play, and create, ultimately giving back valuable personal time to its users.”

The Vivobook S 15 is equipped with the efficient power and built-in AI engine of the Snapdragon X Elite Platform. Users can also enjoy incredible performance and efficiency as a result of the custom-integrated Qualcomm Oryon CPU. With up to 18 hours of battery life, enjoy uninterrupted productivity. It has a stunning 3K 120 Hz ASUS Lumina OLED display, Harman Kardon-certified audio, and a sleek 14.7 mm-thin, 1.42 kg-light body, so it's built for effortless mobility.

The Vivobook S 15 is backed up with the ASUS 4A Quality & Service – a two-year international warranty, a free Office Home & Student 2021 lifetime license, and a one-year Microsoft 365 Basic subscription.

All-new next-gen AI experience

Packed with the latest Windows AI tools and powered by the Snapdragon X Elite with built-in Qualcomm Hexagon NPU, the Vivobook S 15 boasts a 45 TOPS Neural engine for swift on-device AI processing. An ultrafast 1 TB PCIe 4.0 SSD and 16 GB of 8448 MHz LPDDR5X RAM are included for ample storage and memory.

Next-gen AI-powered enhancements include Windows Studio Effects and an ASUS AiSense IR camera. The camera's presence-detection capabilities enable Adaptive Dimming, which dims the screen when the user looks away, and Adaptive Lock, which locks the laptop when the user moves away and unlocks it upon return. The Vivobook S 15 is the first device to feature the exclusive AI app StoryCube, which uses AI to sort, edit, manage, and export digital assets.

Additional features include Windows Studio Effects for enhanced lighting and noise removal during video calls, Live Captions for real-time subtitles, and Cocreator to transform sketches into finished artwork. These technologies enhance security, privacy, and creativity.

By leveraging these advanced AI capabilities, the Vivobook S 15 not only enhances productivity and efficiency but also frees up valuable personal time. The AI-driven features streamline tasks and automate mundane activities, allowing users to focus on what truly matters to them, ensuring personal time is reclaimed and maximized.

Incredible AI on-the-go

Built for effortless portability, the Vivobook S 15 features a 14.7 mm ultra-slim and 1.42 kg all-metal design, blending minimalist aesthetics with strength and stability. The CNC-engraved logo adds a touch of class, while the 70 Wh battery provides up to 18 hours of productivity or entertainment, support for fast charging, and ASUS USB-C Easy Charge.

The premium styling includes a single-zone RGB backlit keyboard for personalized styles and a dedicated Copilot key for instant access to Windows AI tools. The large, smart touchpad offers effortless navigation and intuitive control for various tasks, enhancing the user experience.

Seamless connectivity

Equipped with a comprehensive set of I/O ports, the Vivobook S 15 ensures seamless on-the-go connectivity. It includes two USB4 Type-C ports supporting fast charging, 4K displays, and up to 40 Gbps data transfers, plus two USB 3.2 Gen 1 Type-A ports, an HDMI 2.1 port, a microSD card reader, and an audio combo jack.

With WiFi 7 enabled by the Qualcomm FastConnect 7800 system, the Vivobook S 15 delivers speeds up to 5.8 Gbps, outpacing WiFi 6 by 4.8 times. This ensures seamless streaming, effortless multitasking, and lightning-fast downloads.

Stunning audiovisuals

The Vivobook S 15 offers a premium audiovisual experience with a 15.6-inch 3K 120 Hz ASUS Lumina OLED display, providing vivid, true-to-life color, refined highlights, and extraordinary shadow detail. This display features an 89% screen-to-body ratio, 0.2 ms response time, 100% DCI-P3 color gamut, and VESA DisplayHDR True Black 600 certification. It also includes TÜV Rheinland-certified low blue-light levels for eye care and the ASUS OLED Care system to reduce burn-in risk. Complementing the display is a Harman Kardon-certified audio system with immersive Dolby Atmos sound.


The all-new ASUS Vivobook S 15 retails for PHP 84,995. Buy one today until August 15, 2024, to score fantastic bundles through the ASUS Cool for School Promo. Buyers can also avail of Home Credit’s 0% interest financing for up to 12 months. Visit the nearest store and experience next-level AI computing by ASUS.





Vivobook S 15

Snapdragon X Elite X1E 78 100 Processor 3.4GHz / 3K (2880 x 1620) OLED 16:9 aspect ratio / 16GB LPDDR5X on board / 1TB M.2 NVMe PCIe 4.0 SSD / Qualcomm Adreno GPU / Qualcomm Hexagon NPU 45 TOPS / Windows 11 Home / Microsoft Office Home & Student 2021 + Microsoft 365 Basic One-Year Subscription / Cool Silver

PHP 84,995.00


The Ajinomoto Konbini Experience! Soup & Go® is finally here in the Philippines

Breakfast is undoubtedly the most important meal of the day. It sets the mood for how you start your mornings and essentially becomes your fuel to kickstart your tasks, whether in school, at the office, at home, or anywhere you’re meant to be for the day. Ajinomoto Philippines Corporation (APC), considers this as a vital part of one’s twenty-four-hour period, especially here in the Philippines, as it launches its first easy-to-make breakfast that takes less than a minute to prepare! This is the perfect companion for those on the go, and also for those who want a hassle-free quick breakfast that doesn’t compromise nutritional value and that savory flavor. 

For the first time ever, a live demonstration on how to prepare the Ajinomoto Soup & Go® was celebrated at the Konbini. (A Japanese term for convenience store) Located in Market Market Taguig, the pop-up store is a site to see in the middle of the mall’s open space near the terminals, which mimics a real-life convenience store that sells Ajinomoto products. This will surely catch everyone’s attention and excite you to explore what is in its glass walls. Graced by APC President Mr. Koichi Ozaki, Mr. Koichi himself demonstrates how easy it is to prepare a tasty breakfast soup. All that is needed is to have your own cup, pour in the contents of the Soup & Go® sachet, add hot water, and stir. After following these easy steps, all that’s left is to wait for 1 minute to finally have that first serving of the delicious soup. 

“We are very excited for the Philippines because we know how the Filipino people love breakfast. With Soup & Go®, our aim is to make their mornings brighter through a convenient dish that’s flavorful and nutritious made with carefully selected ingredients from Japan like corn from the Hokkaido farms (just for corn flavor), and authentic milk from Japan  (for all flavors),” says Mr. Koichi Ozaki when asked about what the company aims to achieve with Soup & Go®.

Soup & Go® comes in three flavors, including Corn, Potato, and Pumpkin, packaged with three single-serve sachets in each box and is available at only Php85. Currently available exclusively in 7-11 branches for the first three months. Soon, Soup & Go® will be available nationwide. 

“We in Ajinomoto Philippines Corporation are committed to championing a lifestyle that indeed echoes our slogan, Eat Well, Live Well. Through our newest product, Soup & Go®, we are optimistic that it will not only make the mornings of our Filipino customers more convenient but will also equip them with the necessary nutrients and boost their mood by starting their day with a healthier and flavorful breakfast.” ends Mr. Koichi Ozaki.

Soup & Go® is Ajinomoto’s first instant soup product introduced to the Philippine market. APC believes that through these easy-to-prepare meals, their customers are given wider options when it comes to choosing a healthy and flavorful meal that is sure to sustain their nutritional needs for the morning without compromising their daily budget and quality of food. For APC, quality and taste has always been paramount when it comes to their products, and the Soup & Go® is testament to the continued innovation and commitment of the company to improving the quality of life of the Filipino people through nutrition and everyday ingredients that elevates every meal. 

The Soup & Go® official brand video was also shown during the event held at the Konbini & Go, you may enjoy the video here: 

Wednesday, July 10, 2024

Manila Prince Hotel Hosts First-Ever Manila Bridal Fair

Manila Prince Hotel announces its inaugural Manila Bridal Fair, set to take place on July 26 and 27, 2024. The event will be held at the prestigious Grand Ballroom, promising an unforgettable experience for brides and grooms-to-be.

The two-day exhibit will showcase a variety of suppliers, covering all aspects of wedding planning. Attendees will find everything from bridal gowns and suits to floral arrangements, hair, make-up, photography services, and much more, making it a one-stop destination for all their weddings needs. Admission is free, allowing couples to explore a world of wedding possibilities.

A Curated Selection of Wedding Experts

Manila Bridal Fair by Manila Prince Hotel aims to bring together a curated selection of industry experts under one roof. On July 26, the event will open at 12:00 noon and run until 7:00 pm, featuring over 20 exhibitors. The second day, July 27, will extend from 10:00 am to 7:00 pm. Attendees can meet seasoned wedding planners, cake designers, talented photographers, hair and make-up artists, and skilled florists, all dedicated to making each wedding truly memorable. Couples will have the opportunity to consult with these professionals and book their services on the spot.

A Premier Venue for an Unforgettable Event

Located in the heart of Manila, Manila Prince Hotel provides the perfect backdrop for this premier bridal fair. The Grand Ballroom, with its elegant décor and spacious layout, creates an inviting atmosphere for exhibitors and guests alike. Attendees will also enjoy an exclusive preview of the hotel’s distinct wedding themes: Classic, Opulent, and Oriental. This event underscores the hotel’s commitment to excellence and its reputation as a leading venue for weddings and specials events.

Manila Bridal Fair by Manila Prince Hotel promises to celebrate love, style, and the art of wedding planning. For more information about the event, including exhibit opportunities and registration details, please call +632 8525 6228, email, or visit. 

Special thanks to media partners: Manila Bulletin, Wedding Essentials, The Manila Times, 

Monday, July 8, 2024

National Fried Chicken Day with Ajinomoto

Chicken cooked in this style has made its way all over the world by simply being that “go to” dish which everybody can enjoy. From variations on the way that it’s made, to the flavorings added, to the simple yet very familiar dish, as well as ways this meal is presented, Fried Chicken, is without a doubt, a meal that everyone knows about. This National Fried Chicken Day is the perfect opportunity to know more about the rich history and global variations of a dish so well-loved.

Fried chicken can be traced back to the Middle Ages, specifically in Europe with the Scottish immigrants bringing their frying techniques to the Americas in the 18th century. Since then, many versions of this dish has been shared. From just simply frying the chicken meat, a variety of spices and herbs have now been introduced to make the traditional recipe taste better.

Fried chicken has also been adapted in various cultures worldwide. The Koreans cook their chicken by double-frying the meat and then later dipping it in sweet and spicy sauces. The Japanese karaage, on the other hand, features marinated chicken pieces covered in potato starch that has light and crispy textures. The style found in Indonesia is fried chicken called ayam goreng, where the chicken is deeply marinated in local spices. Later on, distinct versions were made including the Southern Fried Chicken with its crispy coating and juicy meat marinated in buttermilk and spices. Even fried chicken found its pair, with the dish called chicken & waffles, wherein fried chicken is served with golden waffles with syrup complementing the savory experience.

Fried chicken even became more popular globally with the rise of fast-food chains, having their own take on the comfort-giving dish that truly made everyone find their perfect and favorite fried chicken of choice. Some people even became loyal to one fast food chain because of their version of fried chicken.

This July, Ajinomoto Philippines Corporation (APC) celebrates the 20th anniversary of Crispy Fry ́®, and just like the many variations of fried chicken that exists all over the world, APC has made sure that there’s one variant of Crispy Fry ́® fit for everybody’s taste.

Crispy Fry® Garlic is made with a more delicious, special blend of flour, starch, and seasoning, for those who ought to enjoy a more garlic-y flavor to their fried chicken, elevating the experience of having that crispy-sarap fried chicken in every bite. The Crispy Fry® Spicy variation is perfect for those who want that right amount of kick of heat. Truly a spicy-food lovers’ partner, this flavor is indeed fiery in all the right ways. Finally, the Crispy Fry® Original flavor is one that is dear to the Filipino household which you most probably would find in the cupboards of Pinoy home, waiting to be used, on-call, on-standby for all the best reasons. This product could easily make one receive compliments about their cooking; while also maintaining that home-y and original tasting recipe at home you yearn for after a long day at work.

No matter how many variations of fried chicken there may be in the world, the Filipino household can easily recognize fried chicken made with Crispy Fry®, simply because most of the customers catered by this product have grown up with it, and know how adding Crispy Fry® to their fried chicken dishes is the best option especially when you’re cooking for your family or friends, or even a whole team or barkada! National Fried Chicken Day is an important celebration for APC, given how Crispy Fry® continues to be supported by its market. Somehow, it is common knowledge in the Philippines that by adding this special ingredient to a fried chicken dish will make everything fall into place, regardless of if you know your ways around the kitchen or not!

APC wishes everyone a Happy National Fried Chicken Day! Wait, is that fried chicken we smell and hear sizzling in oil ready to give you that crispy-sarap bite?  

Bluey Toys Arrive in the Philippines

The wait is finally over for Filipino fans as Bluey Toys officially hit the shelves for the first time in the Philippines. BBC Studios today announces the launch of the toy range licensed by Moose Toys and locally distributed by Ban Kee, based on the BAFTA and Emmy® award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s. 

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad, and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. The series was also recently launched on the local Free-To-Air channel TV5 with episodes dubbed into Tagalog for the first time. 

The collection is set to be available in Toys R Us and Toy Kingdom from May 14 onwards and will reach all stores across the Philippines by June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD family vehicle from the series, and play sets like The Heeler House. Designed for children aged 3 years and above, this imagination-inspiring range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.

Bluey-themed products featured in the launch collection are:












Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. Bluey was the most streamed children’s show last year in the U.S with a viewing time of 43.9 Billion minutes. The series has also enjoyed a plethora of critical success at home and abroad, winning the 2019 International Emmy Kids Award, 2022 British Academy Film & Television Awards (BAFTA) Children & Young People Award in the International category and numerous craft and production awards around the world.

Sophia Spinelli, VP Brands & Marketing, BBC Studios Asia says: “With Bluey now more accessible than ever to audiences at home on TV5 and Disney+, we are excited to also bring the much-awaited Bluey toy range to Filipino fans for them to play along with Bluey and the Heeler family beyond the screen. We’ve seen such an amazing reaction from fans elsewhere in Asia and can’t wait to see how these wonderful toys resonate in the Philippines. This is just the start of exciting plans we have for Bluey in the region, as we also look forward to introducing more toys and other consumer products across Asia, including the Philippines, in the coming months.”  

Chris Van Cabading, Brand Manager of Bluey, Ban Kee Trading, Inc. says “Being one of the leading toy distributors in the Philippines, we are very excited and thrilled to add the Bluey toy range to our product lineup. We know that many parents have been eagerly searching for these toys, thanks to their kids who introduced them to the wonderful world of Bluey and her family. Our excitement matches the enthusiasm of the families who can’t wait to bring home their favorite Bluey characters. Get ready to join the fun and create unforgettable moments with Bluey Toys.”

“We feel very lucky to be part of the awesome team that brings Bluey’s much-loved characters to life for kids around the world,” said Paul Solomon, CEO, of Australian based Moose Toys, global master toy partner for Bluey. “Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures. Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life around the world than a family-run, Aussie toy company like us.”

BBC Studios is also partnering with Ban Kee to let Filipino fans meet Bluey and Bingo at a series of special meet-and-greet events in toy stores from June to August. 

Bluey and Bingo Meet-and-Greet Schedule



Toy Kingdom Mall of Asia

May 25, 2024


Toy Kingdom Megamall

June 1, 2024

First session: 2:00pm

Second session: 4:00pm

Each session will last about 30 mins

Toy Kingdom Pampanga

June 2, 2024

Toys "R" Us Ermita

June 8, 2024

SM Makati 2F Concourse

June 9, 2024

Toy Kingdom Fairview

June 15, 2024

Toy Kingdom North Edsa

June 16, 2024

Toys "R" Us Powerplant Mall

June 22, 2024

SM Makati 2F Concourse

June 23, 2024

Toys "R" Us Manila Bay

June 29, 2024

SM Makati 2F Concourse

June 30, 2024

Toy Kingdom Southmall

July 7, 2024

Toy Kingdom Aura

July 13, 2024

Toy Kingdom North Edsa

July 14, 2024

Toy Kingdom Express North Edsa 

July 27, 2024

Toy Kingdom Expreess Clark

July 28, 2024


The Great GutVenture: A Journey to the Center of Overall Wellbeing

As 70% of the body’s immunity comes from the gut, proper and proactive gut care has never been more crucial for the everyday Filipino.

"The rapidly changing weather and rising levels of stress can take a toll on our immune system,” Rica Mateo, ASEA Erceflora Zone Brand Lead said. “This is why, keeping our gut strong and healthy is no longer an option, it’s a necessity for Filipinos who want to thrive in their day-to-day.”

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      Chesca Kramer (Erceflora Ambassador), Isabelle Daza (Erceflora Ambassador), Dr. Fil Gatcheco (APPLIED NUTRITIONIS AND PEDRIATIC GASTROENTEROLOGIST), and Rizza Diaz (Host and 1News Sports and News PH Anchor)

Thus, the world’s #1 probiotic brand previously known as “Erceflora Kiddie”, is evolving to meet the needs of kids and adults of all ages with a thrilling relaunch as “Erceflora” during its on-ground installation of “GutVenture: An Immersive Experience” at the Glorietta Activity Center.

During the launch, Erceflora introduced its two newest variants made with the same Bacillus Clausii, “Gut Defense” for daily use which aids to enhance intestinal ecology, and “Gut Restore” which helps enhance the body’s natural resistance to gut infections, best taken when symptoms arise.

“This new chapter for Erceflora signifies our commitment to provide Filipinos with the supplements they need to holistically care for their gut and take more proactive steps in achieving lifelong wellness,” Mateo underscored.

GutVenture: a one-of-a-kind gut journey

GutVenture is an immersive, multi-sensory experience that brings the wonders of probiotics to life. Each guest embarking on this journey is set to learn more about gut health and wellness by exploring a series of interactive exhibits, educational visuals, and hands-on activities.

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The experience starts at the “GutVenture Lounge”, where guests are welcomed by taking an online gut assessment test that allowed them to learn more about their gut health needs, tagging them as either a “Gut Defender”, who enjoys a balanced gut brought about by healthy choices, or a “Gut Restorer”, who often feels sick from symptoms of gut imbalance.

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Next, they are led to the “Gut Tunnel”, a true-to-life simulation of the probiotics’ effect on the gut, showing that Bacillus clausii probiotics have the power to reach the gut alive, multiply, restore the gut to its natural balance, and protect the body against bad bacteria overall, emphasizing that a “stronger gut makes for a stronger you”.

Then, the “Spores To Life” animated exhibit features the right Erceflora probiotic for each guest. For Gut Defenders looking to maintain a stronger gut barrier, the daily use of Erceflora Gut Defense helps maintain good gut health as it aids to the enhancement of the gut flora. While for Gut Restorers seeking urgent treatment, Erceflora Gut Restore aids the body’s natural resistance to gut infections.

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The fun continues at the “Museum of Moments”, showcasing various moments of gut vulnerabilities where gut health can be compromised like going back to school, traveling on holiday, taking antibiotics, or preparing food improperly. The good news is, Erceflora can help individuals navigate these everyday challenges and maintain a healthy gut.

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The journey ends at the Gut Exhibit, where guests are given a chance to interact with the brand mascots, “Baci” and “Clau”, and have their personal photos taken.

Proper gut care: the cornerstone of lifelong wellness

A balanced gut microbiome is the foundation of a holistic well-being. These bacteria play an important role in the way the body digests food, absorbs nutrients, and enables immunity.

Probiotics like Erceflora that contains billions of 4-strain Bacillius Clausii, can help the gut function properly, which can ultimately lead to improved mental health, better energy levels, and greater resilience against common illnesses.

A group of people cutting a ribbon

Description automatically generatedChesca Kramer (Erceflora Ambassador), Monsinee Sathirakawinskul (Country Head, Sanofi PH), Jorge Villa (Global Trade & Shopper Lead Enterogermina), Michele Gatti (Global Brand Strategy Lead Enterogermina), Isabelle Daza (Erceflora Ambassador), Rica Mateo (ASEA Erceflora Zone Brand Lead)

Erceflora’s rebrand from a trusted children’s probiotic to a comprehensive gut health solution for individuals of all ages, along with the rollout of its new variants, reinforces the brand’s mission to empower Filipinos to take charge of their own health in a meaningful way.

“By providing everyone with a quick and easy solution to take their gut health seriously, we enable them to put their health in their own hands and help them to be more intentional in prioritizing their healthcare journey,” Mateo shared.

You can purchase a box of Erceflora in your nearest drug store or pharmacy, or online through the Sanofi Official Store at LazMall and Shopee Mall. For more information, visit the Erceflora website here.

To know more about the right Erceflora probiotic for you, take the gut assessment test here or scan the QR code below.

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