“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of 8,750 plates 20 years ago,” shares Meir Yap, Dish Care Brand Manager at Procter and Gamble.
Joy celebrated this momentous occasion through the nationwide #BestEverLife Salu-Salo. The celebration first started on June 23, 2019, near the San Juanico Bridge. Joy celebrity endorser Michael V. was on site in San Juanico Bridge to lay down the 17,500 plates. Guest of Honor Mayor Elect Alfred Romualdez congratulated Joy on the launch of its new and improved product. The event was filled with scrumptious regional cuisines and delicacies, and featured festive song and dance performances by regional prides such as The Prodigals, Remo Tribe and the Rondayan.
Product experts established the new Best Ever Joy’s superior dishwashing mileage with experiment videos that showed the product’s new and improved reformulation - a truly Zero Sebo* result. The new Best Ever Joy’s mileage was even demonstrated live by how just one bottle of the Best Ever Joy can clean all of the plates utilized in the salu-salo.
San Juanico Bridge was just the start of the celebration of the nationwide Joy #BestEverLife Salu-Salo. On June 24, 2019, celebrity mom Jolina Magdangal-Escueta led another celebration at Plaza Ibarra in Quezon City filled with festive Filipino delicacies and festival performances.
Media guests watched Michael V. via his San Juanico Bridge greeting where he showcased the incredible proof that 17,500 plates were washed by just one 495 ml bottle of the new Best Ever Joy.
In both events, Joy also extended the celebration of the Best Ever Life beyond the attendees of both events. Joy committed to support 1 months’ worth of meals each for the SOS Children’s Village Alabang and Tacloban as part of helping children to live their best lives every day. They will also be donating the thousands of plates washed with Joy lining the bridge to SOS and other organizations that support the feeding and nutrition of children around the Visayas and nationwide.
As more and more Filipinos use the new Best Ever Joy in their homes, more and more are also discovering their best ever life. Be part of the #BestEverLife movement with the new #BestEverJoy!
The new Best Ever Joy comes in a limited offer of only P99 for the 495 ml bottle. Joy is available in all leading supermarkets and grocery stores nationwide.