Avon's Free as a Butterfly Campaign

A lot of people have likened women to roses. Beautiful to look at when you touch them, they can prick you with their thorns. This may be true but what people also forget about roses is that when someone wants to get them, you need to cut the roses from where they stand which is also what happens with most women.

Men admire women for their quirks and appearance. However, what men do not realize is that the same quirks will eventually be the main reason for them to be irritated and the same appearance will not last. We get old, have babies, metabolism slows down and then we are no longer the fit goddesses that we once used to be.

For some men, they see this as a reason to cheat and not treat their women right. In fact, they use it as a reason. I know this because my previous partner said the same thing. I was no longer pretty. I was no longer thin. I was no longer exciting.

So he cheated.
So he slapped me.
So he beat me up.

A lot of women end up thinking that they deserve this, that it is their fault. We all need to #Stand4Her. Women who get beaten up also become victims of Stockholm Syndrome. The abusers will tell these women that they should be grateful that the men has not left them. That they deserve it. That it is completely their fault.

It is heartbreaking.
It is life threatening.
It is soul crushing.

We need to break the chain of  violence and allow women to not be roses. Rather, we should let them fly as free as a butterfly. You can do your part in your own small ways with Avon.

AVON is continuing its mission to help end violence against women and girls with its latest addition to the Free as a Butterfly collection, a special butterfly watch.

In line with the company for women’s #Stand4Her campaign, the watch raises funds to help female victims of abuse. As an advocate for women’s freedom to live a safe and healthy life, AVON is taking concrete measures to address the issue of abuse, which continues to hold many women back from achieving their full potential.

A gift with purpose, the Free as a Butterfly watch is a perfect token for the strong women in your life. Fit for anyone, whether it’s your mother, sister, spouse, or friend, the watch is symbolic of empowerment, resilience, and beauty.

At just P899, the watch supports AVON’s partner NGOs committed to supporting women and girls who have survived different forms of abuse. P100 of every piece purchased goes straight to helping empower these women.

The fight against gender-based violence is just one pillar of #Stand4Her, a movement by women, for women. With this platform, AVON is also working to provide more earning opportunities for women, raise awareness on breast cancer detection, and help women feel more represented, celebrating each one’s unique brand of beauty.

#Stand4Her until she remembers how to stand up for herself.