AVON vows to help End Violence Against Women

A woman can easily fall prey to an abusive man regardless of how powerful, beautiful, and successful she is. Predators need to be spotted a mile away which is why I wrote about the 5 Red Flags any woman should be aware of.

I know these because I have fallen victim to being abused physically, mentally, emotionally, and psychologically not one but TWICE. 

Even with a lot of warning signs, violence continues to affect millions of women around the world – we have witnessed it, and some of us may even have experienced it. In the Philippines, harassment cases continue to rise alarmingly, and are not at all limited to the physical kind of abuse.

Take a look at these numbers: 1 out of 4 married Filipinas have experienced abuse from their partners; 3 in 5 Filipinas have been sexually harassed in their lifetime; while online harassment has victimized mostly women aged 15 to 35.

With the international community celebrating Women’s Month, Avon Philippines, a company that has long supported women’s causes, renews its Promise to Help End Violence Against Women and Girls, as part of the company’s recently launched global plan Stand4Her, which aims to improve the lives of 100 million women by advancing their earning potential, freedom of expression, and ability to live a safe and healthy life. 

Ruffa Gutierrez and her daughters Lorin and Venice Gutierrez are serving as celebrity ambassadors for the campaign, helping shine a light on the different forms of abuse, and encouraging everyone to join the crusade against violence through their own stories.

In a series of online videos by Avon Philippines, Ruffa and her daughters share their personal experiences and insights on catcalling, online harassment, and abusive relationships – encouraging women to stand up for each other and to never tolerate such behavior.

As part of the Promise to Help End Violence Against Women and Girls, Avon has also created the limited edition Free as a Butterfly jewelry set to help fund partner NGOs that empower abused victims and survivors through support, guidance, and inspiration with proceeds of the collection sales.

Available starting March through an Avon representative or online at http://www.avonshop.ph for P299. This purchase for a purpose gives P50 from each sale to the programs of partner organizations, which positively impact the lives of hundreds of Filipino women.

If you’re experiencing abuse or suspect someone who is, contact any of Avon Philippines’ partner NGOs: Luna Legal Resource Center for Women and Children in Davao at (082) 306-5761, Gender Watch Against Violence and Exploitation (GWAVE) in Dumaguete at (035) 422-8405 or 0915 259 3029, Women’s Care Center, Inc. (WCCI) in Manila at (02) 514-4104 or 0999 577 963, and Ing Makababaying Aksyon (IMA) in Pampanga at (045) 323-4750.

Keep the promise to end violence against women and girls — and speak up to support the cause. Learn more about Avon’s promise to end violence against women and girls, and join us as we make a stand for women today by checking out this video: http://bit.ly/Avon-End-VAWG. 


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