Parents always want the best for their children and ensuring their growth and development is no exception. For this reason, parents like to know if their children are growing at the right height and want to make sure that they are eating the best foods to stay active and healthy as they grow.
To help encourage parents to properly measure their children in order to recognize signs of nutritional inadequacy and keep their growth on track, Abbott is launching the PediaSure Plus #OhMyGrowth (OMG) Park across a number of locations in the Philippines. The park offers a fun and interactive experience for parents and children over three years old. Featuring checkpoints for height, weight and immunity, the park is designed to educate parents on their children’s nutrition and growth development, while letting the kids enjoy fun-filled activities. Currently in Festival Mall, Alabang from Nov. 17-18, 2018, the park is also scheduled to be at: SM City Pampanga on Dec. 8-9 and SM Southmall, Las Piñas on Dec. 15-16.
The first five years is a critical window in a child’s life for bone growth, with 60 percent of a child’s adult height attributed to growth at this stage. However, this period is also the time when a child is most likely to encounter barriers to growth such as poor nutrition, feeding difficulties or frequent illnesses. It is important to ensure that a child is getting a complete and balanced nutrition as they grow and that appropriate nutrition is introduced in time so that the child can stay on track in achieving his full growth potential.
Dr. Jose Rodolfo Dimaano Jr. – medical director at Abbott explains: “To support their overall growth and development, children require complete and balanced nutrition. PediaSure Plus provides essential macronutrients and micronutrients needed by a child to stay healthy and well-nourished. Its consistent use helps children to meet their dietary requirements of key nutrients for growth. This is especially important because many Filipinos are deficient in nutrients such as calcium, iron, vitamin A and C – all needed to support the optimal growth of children.”
At the launch event, celebrity mom Melissa Ricks - mother to three-year-old Keira, spoke about the importance of ensuring optimum nutrition with PediaSure Plus: “It was hard to make sure Keira was getting all the nutrition she needs when she was growing up because of her food preferences. But she loves the taste of PediaSure Plus - especially the chocolate one! With her having that twice a day, I can rest assured that she’s getting the proper nutrition she needs for her health and growth development - boosting her height, weight and immunity. It really helps me to make sure she is eating right, even on the busy days.”