Thursday, August 29, 2019

Avel x Alden: Meeting of Two Stars

What happens when one of the top fashion designers in the country collaborates with one of the hottest young stars in the industry?

Well, AvelXAlden happens and it was Zilingo who actually made this collaboration a possibility.


Zilingo, the leading commerce platform for fashion and lifestyle, announced its partnership with world-renowned designer, Avel Bacudio, and multiple award-winning actor Alden Richards for their latest capsule collection of affordable limited edition athleisure wear. Part of the sale proceeds will benefit children from the Northern Luzon Association for the Blind in La Trinidad Benguet, Philippines.

The collection was launched at an exclusive fashion show last Auugust 22 at Xylo Club in Bonifacio Global City. Some of the items sold out in less than 10 minutes but don't worry, Zilingo will be restocking the items soon.

The AvelXAlden collection brings to Zilingo’s customers an affordable line of clothing that combines comfort and functionality, suitable for different occasions.


Ed Lorenzo, PR and Influencer Marketing Head
“We are extremely excited to work with Avel Bacudio and Alden Richards to showcase and carry their very first collaboration on Zilingo,” says Edryan Lorenzo, PR and Influencer Marketing Manager, Zilingo Philippines. “Inclusivity is part of our DNA and we are pleased to have Avel and Alden onboard to provide our customers with fashion options from a collection that embodies the same values,” Ryza Dipatuan- Razo, Marketing Director, added.

The collection will feature jackets, tracksuits, pullovers and joggers in shades of black, maroon, navy blue, off-white and gray. These colours were specially chosen as they were the first colors Avel Bacudio could see after being afflicted with temporary blindness for a period of time.



“I’ve always been a fan of Avel Bacudio’s designs. He’s been a good friend of mine for the longest time. As such, I am really psyched to have my very first fashion collaboration with Avel Bacudio,” Alden Richards shared.

“With this collaboration, we go beyond providing affordable fashion options to our customers - we share the opportunity to contribute to the social fabric with the Northern Luzon Association for the Blind on-board as our beneficiary, a cause close to me heart,” Avel Bacudio said.


Zilingo is proud to be supporting the collaboration between two talented individuals with unique styles of their own. This is the first time a fashion line will be rolled out on stage and simultaneously made available for sale on the Zilingo website and app.

Fashionistas across the country can purchase AvelXAlden collaboration on the Zilingo website and app starting August 22, 7PM and have them delivered to their doorstep at no extra charge. Customers can also enjoy the convenience of multiple payment methods including cash-on-delivery.

Photos by: Mark Balmores
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