Thursday, January 21, 2016

Crizal Eyezen lets you stay connected 24/7

I am one of those people who have worn glasses since I was a child. I loved reading, writing, scrapbooking, and cross stitching. All of these things are strenuous to the eyes. 3 years ago, I finally got an Android phone and the rest is history.

I am now part of the digital community and my phone is the first thing that I look at when I wake up in the morning. However, being glued to my phone 24/7 can definitely result into headaches and severe eye strain especially when I forget to wear my glasses.

Thankfully, Crizal Eyezen understands this problem and has come up with a solution.

With the abundance of digital devices, people are now engaging in a digital behavior called “multi-screening”. It is a behavior where an individual uses multiple digital screens simultaneously, on average four (4) different devices are used—either for work, education, socializing or leisure.

A typical multi-screen user spends 7 hours and 24 minutes of screen media per day. Of that time, 34% is spent on smartphones; 33% on TV; 23% on laptops; and 10% on tablets. This longer time in front of bright digital screens and versatility between devices are challenges for the human eye, and many people are describing specific symptoms linked to their new behavior.

With this in mind, Essilor, the global leader in ophthalmic lenses, introduces Crizal Eyezen, a new range of lenses designed to keep your eyes protected while staying connected to the digital world. 

Crizal Eyezen™ lenses are designed to replace ordinary prescription lenses or to assist occasionally the ones who usually do not need glasses, when viewing their digital devices. They exist in three (3) different optimizations according to the type of screen most used and the age of the patient. It features three revolutionary technologies—Eyezen Focus, Light Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all digital stress and protect against harmful blue light. 

Eyezen Focus Technology helps relieve the eye’s focus when using digital devices and reduces eye strain in ultra-near distances or for reading small characters by giving an extra power in the lower portion of the ophthalmic lens.

Light Scan™ Technology is a unique light filtering technology which protects eyes from the harmful blue-violet light emitted by digital screens. W.A.V.E Technology, on the other hand, eliminates lens distortion for sharper, clearer vision at every distance and better vision even in low light. 

“Crizal Eyezen enhances the digitally connected lifestyle of the millennial generation” says Essilor Philippines general manager Dr. Emelita Roleda. “While ordinary glasses help you see the world, Eyezen enhance the way you live in it. With clearer, sharper vision, you can connect to the digital world better, while getting protection for your eyes at the same time.”

Crizal Eyezen is just one of the many technological innovations of Essilor.  As technology continues to advance, people’s visual needs will change at the same time. Essilor makes sure that people’s visual needs are always complemented through its constant technological innovations, innovations that aim for people to see the world better. 

Crizal Eyezen lenses are available in clear and Crizal Transitions at leading optical shops nationwide. For more information, visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph 

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