How can reunions become REAL again?

It's Christmas time so that means that it's time for reunions again. However, where before reunions are filled with laughter and noise, nowadays, it's mostly clicks and people focusing on their smart phones.

It's a pretty sad sight.

This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.

One rule when we eat is to have phones down. 

El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.



This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments.

Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.

Make REAL moments this Holiday Season.

#REALunion #Realmoments

For more details, like and Follow El Real’s Facebook Page: https://www.facebook.com/iloveelreal/

Below is the first video.