Yesterday, I was able to give a talk at my alma mater about writing content for new media. It was nerve wracking but I think I did pretty well. My main basis was the fact that the millenials who attended were barely on their phone and they actually asked questions. They were also responsive and laughed at the right moments which is always an awesome feeling coz a joke that falls flat is just horrible.
To sum up my talk, here are some tips on how you can write content for new media.
1. Be YOU.
Everyone else is already taken. As cliche as it sounds, you can only be yourself and sell that. Yes, people might not buy your brand immediately but if you keep at it hard enough, long enough, and not give up, you'll find your voice and people will start to listen.
If you pretend to be someone, you may get a few audience but how long can you maintain the act?
2. Be RELEVANT.
In this day and age where videos go viral in the blink of an eye, how do you become relevant and stay relevant? How do you make yourself stand out? How do you matter? How do you last longer than 15seconds?
Why should people watch you, listen to you, and follow you? If you can answer these questions, then you will become relevant in this world full of irrelevant things. This is how you will have your voice be heard and how you can stay relevant.
3. Be RELATABLE.
Stories are told for a reason. People read stories because there is something about it that they can relate to. When your content is something that a lot of people can feel a connection to, your story becomes their story and people like sharing their story.
4. Be REAL.
Whatever you do, you need to stay true to yourself. Do not sell yourself for a sponsored post or anything that is just a "for now" kind of thing. Be real and write about the things you actually believe in. Create content for the things that matter to you because you can never sell something that you do not believe in.
Do not be a sell out just to get an invite to an event, a collab with a brand that you don't even like, or advertise something that you don't really like. Continue putting yourself out there on things that you love and eventually, they will start to seek you and the money will follow.
5. Be RESILIENT.
Create content that will resonate throughout the world. Use your influence to become a voice that should be listened to. Do something that will make a positive impact in the world and never give up. Keep going. Keep fighting. Keep believing. You are meant to shine and to share to the world what you have to say.
Keep writing. The world needs to read what you have to say.
Thank you to Team Communication for inviting me and I hope that I was able to inspire and impart a few things here and there.
PS. The mug is super awesome! Thank you!