The Jollibee Group hits another global milestone as The Coffee Bean & Tea Leaf® Malaysia opens its 150th café in its latest location in Sierra Fresco, Puchong, Malaysia. Located in the prime economic hub of Selangor, Malaysia, the Jollibee Group-owned brand is going full steam ahead on its commitment to bringing the best of coffee and tea from around the world.
The Coffee Bean & Tea Leaf® Malaysia launched its first café in Kuala Lumpur’s KL Plaza in 1997 and has steadily expanded its presence in the country since. The brand’s success underscores its steadfast focus on serving authentic, diverse flavors of coffees and teas from different parts of the globe–using only ingredients of the highest quality–and elevating the customer experience through constant innovation.
Ernesto Tanmantiong, President and CEO of Jollibee Group, said this is a milestone moment for the brand and is a testament to the brand’s commitment to innovation and growth:
“The opening of our 150th café in Malaysia, which adds to the brand’s expanding footprint of over 1000 cafés across 20+ countries globally, signifies Jollibee Group’s commitment to the accelerated growth of The Coffee Bean & Tea Leaf® brand,” shared Tanmantiong. “Malaysia is home to the brand’s third-largest café network in Asia, and with the support of its people, customers, and the Malaysian community, we hope to bring the authentic coffee and tea experience to even more places in the country.
John in de Braekt, CEO of The Coffee Bean & Tea Leaf® Brand added: “This is an exciting time in our growth story as we build on our strong legacy to become a modern global coffee & tea house that allows people to see the world in new ways through new flavors and experiences. Asia remains a focus for our expansion where we continue to see strong demand for specialty coffee and tea.”
The new café features a spacious floor area of 2,800 square feet which houses a large seating area, including a community table for eight, that can accommodate up to 110 customers and visitors. The café’s contemporary interiors boast an open space concept, with arches featured prominently. A nod to the brand’s roots, South Californian motifs adorn the new café, while sunshine-like lighting evokes a warm and inviting ambiance.
While innovation remains a key focus for the brand, The Coffee Bean & Tea Leaf® Malaysia plans to further enhance customer accessibility by expanding its drive-thru services. Through this, the brand aims to provide a better on-the-go experience for more customers.
Mohamed Amar Shah, Managing Director of The Coffee Bean & Tea Leaf® Malaysia shared: “Ever since we made Malaysia our home with its first The Coffee Bean & Tea Leaf® café back in 1997, we have continued to uphold our commitment to delivering a unique experience in every cup or on every plate. In turn, we are grateful to have our passion reciprocated by Malaysians, who continue to support us in making our cafés a space of community.”
The Coffee Bean & Tea Leaf® Brand’s expansion forms part of the Jollibee Group’s vision to be one of the top five restaurant companies in the world. To learn more about The Coffee Bean & Tea Leaf® Malaysia, visit www.coffeebean.com.my. To learn more about Jollibee Group, visit www.jollibeegroup.com.
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