I did a recent video on this topic on my YouTube channel because a lot of new moms in various PR groups and campaigns have been asking for help on how they can become legitimate momfluencer. Though I don't see myself as one because I think I am more of a blogger, brands and PR groups have tagged me as such so I felt like I could share a few of the things that I have learned along the way.
Grow Your Online Presence
As a momfluencer, the first thing you need to do is to grow your online presence. You can choose one social media platform or you can do a combination of several. Ideally, you should have Instagram, Tiktok, and Facebook because these three are the most common platforms brands look for when they have a campaign.
However, Twitter is also fast making a comeback in campaigns because there are brands that require this. Personally, I prefer to invest in Facebook, YouTube, and Tiktok nowadays. I believe that this is where the real great collaborations are.
This is probably the most hashed-out advice that you will hear but there's a reason for that. You may play for keeps and pretend to be something you are not to gather a following or fool a brand into collaborating with you but at the end of the day, your true colors will show up, and then everything will fall apart.
It's better to be hated for who you are than to be loved for you who you are not.
Grow Your Mommy Network
I know that we all know that some of the most ruthless humans can be Moms but the good news is that for every bad apple, there are a ton more who are actually nice and helpful.
Look for momfluencers whose style or aesthetic is similar to yours. Comment and like their post. Build a rapport or kinship online and soon enough, you will see it start to pay off. As they say, birds of the same feather, flock together.
Think Before You Click
As a momfluencer, you need to be careful of what you post online. Since you are seen as an influencer and a Mom, you are automatically held to a higher standard. This means that you need to really weigh the potential impact of your posts.
If you used to rant and complain about things, you may still do so now but only when absolutely warranted or needed. You can't just keep bashing people, ranting, and posting negative things if you would like to be a momfluencer.
Brands actually check your posts to see if you are a fit for their brand and there are even certain brands that would check the last 2 years of your postings. Imagine losing a potential deal simply because you are a habitual whiner.
Act and Dress for the Position
A Mom is someone who is respected and is considered a role model. As a Momfluencer, you should always remember to dress appropriately. I know that it can be tempting to show off your killer body but there is always a right place and a right time to do so. A casual get-together with the family or with friends even during an event may not be the right place and time.
Flex, but flex properly.
You can also watch my YT video about this topic here.