Generika Drugstore Launches Search for Nation's ‘Best Supporting Nanay’

Generika Drugstore, the pioneering champion of quality generic medicines in the pharma retail space, announced the launch of its “Suporta sa Ginhawa Award for Best Supporting Nanay,” a nationwide search dedicated to spotlighting the most inspirational stories about mothers and mother-figures, who have provided extraordinary support to individuals and their families. 

At the heart of "Ginhawang Generika"

This search is deeply rooted in the brand’s core promise of Ginhawang Generika, its unwavering commitment to being a healthcare ally that empowers customers to better care for themselves and their families. This promise is brought to life through tangible benefits: 

• “Ginhawa sa Bulsa," offering up to 85% savings on generic medicines, especially thru housebrands, Actimed and Nutrawell, helping families afford complete prescriptions and allocate resources to other essential needs and simple joys;

• "Ginhawa sa Plus Services" through the provision of basic healthcare services like free medical consultations with partner doctors, free blood pressure checks, and other affordable basic healthcare options to proactively support community health; and

• "Ginhawa sa Katuwang," where friendly and knowledgeable pharmacists offer expert advice and medicine counseling, empowering individuals to better care for their families. 

Gino Guinto, President and CEO of Generika Drugstore, emphasized the motivation behind this initiative: "The 'Suporta sa Ginhawa Award for Best Supporting Nanay' is our tribute to remarkable individuals who embody a nurturing spirit and provide unwavering support so their loved ones can continue to enjoy relief or ‘ginhawa.’ Their stories deserve to be heard and celebrated, and Generika Drugstore seeks to help share those stories to reach and inspire millions of our fellow Filipinos to overcome the challenges of everyday life."

How to nominate your "Best Supporting Nanay”

The "Suporta sa Ginhawa Award" invites everyone in the Philippines to participate by nominating their mother figure - someone who embodies exceptional nurturing support. This could be a mother, father, grandparent, sibling, guardian, or anyone who has provided the nominator with significant comfort and care, just like how a mother would.

To nominate, follow these steps:

1. Share Their Story: Create a 60-90 second reel on TikTok and/or Facebook answering the question: "Paano siya nakapagbigay sa 'yo ng best suporta sa ginhawa?" (How has he/she given you the best support for your well-being or comfort?). Use the hashtags #BestSupportingNanay #SuportaMoSaGinhawa #GenerikaDrugstore

2. Register Your Nomination: Complete the online registration form: https://forms.office.com/r/uB82rvRa6c .

3. Spread the Word: Encourage engagement (likes, shares, comments) on your entry. The entries with the highest engagement from each region (NCR, North & Central Luzon, South Luzon & Visayas, and Mindanao) will be recognized as finalists.

Prizes and Acknowledgement

The "Suporta sa Ginhawa Award for Best Supporting Nanay" will recognize the most inspiring maternal figures with the following:

• Grand Prize: One outstanding individual will receive P5,000 MEDPadala credits, Best Supporting Nanay trophy, and P15,000 in cash.

• Consolation Prize: All finalists will each receive P5,000 worth of MEDPadala credits and P5,000 in cash.

Nominations are open from June 3 to 30, 2025. For more details, visit Generika Drugstore’s official Facebook and TikTok pages.