The wait is finally over for Filipino fans as Bluey Toys officially hit the shelves for the first time in the Philippines. BBC Studios today announces the launch of the toy range licensed by Moose Toys and locally distributed by Ban Kee, based on the BAFTA and Emmy® award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s.
The collection is set to be available in Toys R Us and Toy Kingdom from May 14 onwards and will reach all stores across the Philippines by June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD family vehicle from the series, and play sets like The Heeler House. Designed for children aged 3 years and above, this imagination-inspiring range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.
BLUEY S1 PLUSH SGL PK
BLUEY S1 JUMBO PLUSH SGL PK BLUEY
BLUEY S2 JUMBO PLUSH SGL PK BINGO
BLUEY S9 STORY STARTER PK CDU
BLUEY BCH S9 VHCL FIG BEACH QUAD
BLUEY S9 VHCL FIG HELICOPTER
BLUEY S1 FIGURE 4PK
BLUEY S2 FAMILY CRUISER
BLUEY S3 FAMILY HOME PLAYSET
BLUEY S10 MINI PLAYSET ICE CREAM SHOP
BLUEY S10 MINI PLAYSET FARMERS MARKET
Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. Bluey was the most streamed children’s show last year in the U.S with a viewing time of 43.9 Billion minutes. The series has also enjoyed a plethora of critical success at home and abroad, winning the 2019 International Emmy Kids Award, 2022 British Academy Film & Television Awards (BAFTA) Children & Young People Award in the International category and numerous craft and production awards around the world.
Sophia Spinelli, VP Brands & Marketing, BBC Studios Asia says: “With Bluey now more accessible than ever to audiences at home on TV5 and Disney+, we are excited to also bring the much-awaited Bluey toy range to Filipino fans for them to play along with Bluey and the Heeler family beyond the screen. We’ve seen such an amazing reaction from fans elsewhere in Asia and can’t wait to see how these wonderful toys resonate in the Philippines. This is just the start of exciting plans we have for Bluey in the region, as we also look forward to introducing more toys and other consumer products across Asia, including the Philippines, in the coming months.”
“We feel very lucky to be part of the awesome team that brings Bluey’s much-loved characters to life for kids around the world,” said Paul Solomon, CEO, of Australian based Moose Toys, global master toy partner for Bluey. “Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures. Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life around the world than a family-run, Aussie toy company like us.”
BBC Studios is also partnering with Ban Kee to let Filipino fans meet Bluey and Bingo at a series of special meet-and-greet events in toy stores from June to August.
Bluey and Bingo Meet-and-Greet Schedule
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