Thursday, December 28, 2023

Pioneering World-Class Health & Wellness Event in January ‘24 Set to Lead the Philippines Globally

A pioneering event promoting the Philippines as a world-class health and wellness destination will have a rerun on January 26-28, 2024, at the SMX Convention Center at the Mall of Asia Complex in Pasay City. 

Dubbed the Health & Wellness CONFEX 2024, the three-day event will gather under one roof the stakeholders of the multi-trillion-dollar health and wellness industry – from award-winning wellness resorts to globally accredited hospitals that provide medical tourism packages, all the way to organic farms and specialty shops that offer a wide array of innovative, sustainable and eco-friendly health and wellness products and services. 

With the theme “Go & Get Better,” the event highlights the promotion of regenerative tourism, which, in essence, is a strong call for making the places we visit better than we found them and pursuing economic growth while managing the social and environmental impacts of our visit. The event is, in fact, the centerpiece of a global multi-media campaign that aims to showcase the country’s many health and wellness destinations and will feature an exhibit, a conference, business matching sessions, and various experiential activities. It is the only trade fair in the Philippines promoting health and wellness tourism, products, and services. 

The ConFex will also launch its innovative television travel show-vlog that will allow viewers to explore the fascinating world of health and wellness amid the breathtaking natural wonders of the Philippines. Called OTW, the acronym for “On Travel & Wellness,” it will take viewers on a virtual trip to the country’s many tourist spots while highlighting, at the same time, the importance of wellbeing, of keeping healthy and safe while leading an active lifestyle. The 13-episode show will provide stunning views of the sun-kissed beaches, magnificent dive sites, towering mountains, and verdant woodlands that the Philippines is famous for, and it will also provide an in-depth look at the country’s diverse wellness practices – including traditional healing arts – through compelling anecdotes and discussions with regional experts. OTW will air on GMA 7’s GTV. 

On its third day, the event will likewise hold a Wellness Festival called Masigabo with various programs and activities that pay tribute to the industry and sacrifices of the migrant workers, better known as overseas Filipino workers (OFWs). On-hand activities are designed to make them feel better, relaxed, and loved. Health and wellness experts will also deliver talks about financial health, physical wellness, beauty, sustainability, environmental protection, government regulations, and more.

Health & Wellness CONFEX 2024 is co-presented by the Department of Tourism (DOT), in partnership with the Department of Health DOH), the Department of Trade and Industry (DTI), the Philippine Coconut Authority (PCA), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Duty Free Philippines (DFP), and Tourism Promotions Board (TPB). 

The event is likewise supported by the following: 

  • Sponsors: Lifecore Bio Integrative Inc., Dean and Deluca Philippines, The Zen Institute, Enjoy Health, Aba Padres Hydroponics, Conrad Manila; 
  • Event Partners: Philip Dizon, Ark of Dreams, Market Social, Tourism Congress of the Philippines, Wellness Tourism Association of the Philippines, Philippine Green Building Initiative, SMX Convention Center, IQ Capture Printing Corporation, and DigitalCircles; 
  • Media Partners: GMA Network, ABS-CBN Corporation, GMA 7 GTV, Aliw Channel 23, Business Mirror, and DOOH PH 

The Health & Wellness CONFEX is spearheaded by a team of seasoned event organizers, wellness advocates, travel & tours agencies, and marketing & communication professionals, as headed by the country’s wellness guru, Cory Quirino, its Executive Director. 

For any inquiries or to participate at Health & Wellness CONFEX 2024, you can reach its Secretariat by email at or by phone at 09277227670 (attention: Sarah Timonera). 

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