DigiBook Doesn't Just Ask for Answers but also Helps Kids Think and Discover Them

 As a hands-on celebrity mom, Iza Calzado always keeps a watchful eye on her daughter Deia’s growth—the inches marked on the wall, the numbers on the scale, and subtle changes in her everyday habits. “I realized that focusing on physical growth is not enough. Supporting Deia’s brain development is equally important, as both work hand in hand in shaping her from an early age,” said Calzado.

But while physical growth is easy to observe, brain development happens much earlier than many parents realize. By age five, roughly 90% of a child's foundational brain structure is already in place, making the early years a critical window for learning and cognitive progress.

Because this developmental window is very brief, it also presents a challenge many parents are no strangers to—the nagging feeling of not always having enough meaningful time with their child amid busy daily routines.

“I sometimes feel guilty when work or life’s responsibilities get in the way,” Calzado said. “But if there’s anything I have learned over the past three years of being a mother, it’s that it’s not always about having more time, but ensuring that every minute we spend with our kids really counts.”

And with the right tool, even just an hour a day can go a long way.

Introducing The Brilliant Hour

To support parents in spending one hour to support proper stimulation, Enfagrow A+ Four, in partnership with Adarna House—the Philippines’ largest and leading publisher of children’s literature—launches The Brilliant Hour Digibook, an interactive digital workbook inspired by its Brilliant Hour advocacy of meaningful daily bonding for early brain development.

Designed to help parents make the most of everyday interactions, it reimagines screen time into interactive learning moments.

The Digibook was introduced during a launch event that demonstrated how everyday bonding moments at home can be transformed into guided learning experiences.

From left to right: Sherwin Jay Diez, Senior Brand Manager, Enfagrow; Diane Stephanie Carmona, Senior Category Business Unit Head, Enfagrow; Cara Favila, Marketing Director, Mead Johnson Nutrition; Teacher Ruth Martin-De Guzman, Adarna House Representative, Writer, Raya School Teacher; Iza Calzado-Wintle Enfagrow A+ Four Brand Ambassador, The Brilliant Hour Advocate; Mavreen Yapchiongco, Adarna House, Managing Editor; and Ishi Latosa, Adarna House, Business Devt Executive

“It’s a simple reminder to slow down, be present, and spend one dedicated hour each day learning, playing, talking, and growing together,” Calzado said.

Honing real-life problem-solving skills

Whether analyzing which items don’t belong in a “Breakfast Picnic Mix-Up” or exploring emotions through a “Mood Parol” color pattern, the Digibook helps nurture cognitive curiosity, emotional intelligence, and creative expression.

Unlike conventional workbooks that rely on rote repetition such as tracing, coloring, or matching games with a single correct answer, the tool uses situational and scenario-based questions. Reviewed by a developmental pediatrician, the activities invite children to imagine, build mental rigor, and explain their choices.

“We wanted to come up with an activity book where there isn’t a singular ‘right’ answer,” an Adarna House representative said. “By presenting children with thought-provoking scenarios, we’re encouraging curiosity and helping them think through problems on their own. Partnering with Enfagrow A+ Four allowed us to create a tool that supports real-world problem-solving skills at home.”

Proper nutrition, meaningful experiences

At the same time, the Brilliant Hour advocacy emphasizes that meaningful learning experiences should go hand in hand with proper nutrition.

As the only milk brand with the combination of MFGM and the highest level of DHA among formula milks, Enfagrow A+ Four provides nutritional support that helps support higher intelligence by boosting a child’s focus, learning, and thinking skills as they continue to grow and explore the world around them with proper nutrition and stimulation.

To help families get started, Enfagrow A+ Four is offering a physical copy of The Brilliant Hour Digibook with every purchase of participating products at partner stores and e-commerce platforms. Parents can then continue the experience digitally through embedded QR codes or via www.enfathebrillianthour.com.ph that unlock additional content online.

“My hope is that this book helps create moments of learning, laughter, and connection that your family will treasure for years to come,” Calzado said. “As parents, we want our children to be healthy, curious, confident, and ready for the future. Proper nutrition and meaningful experiences help nourish their bodies and nurture their minds.”

Make every hour a Brilliant Hour. Visit the Enfagrow A+ Four website to access The Brilliant Hour Digibook and explore practical daily activities. Follow Enfagrow A+ Four on Facebook and Instagram to learn more.