Rommel Rico’s journey in the fragrance industry is a testament to resilience, faith, and reinvention. Once a budding entrepreneur with his brand LivCo Scents in 2003-2004, he faced the harsh realities of business when he went bankrupt. Despite the setback, he did not let failure define him. He moved back to the United States, recalibrated his life, and eventually found the inspiration to return—stronger and more determined than ever.
Now, Rico is back in the fragrance industry with a bold new line of scents that seamlessly blend the essence of perfume and cologne. Inspired by his experiences in New York, each scent tells a story of sophistication, passion, and reinvention.
Fragrances Rooted in Experience and Emotion
Among his latest creations, Seductive is designed to celebrate a woman’s femininity, exuding a captivating aura that is both alluring and empowering. Meanwhile, Hudson is crafted for the modern dashing debonair—elegant, confident, and effortlessly refined. Both fragrances boast a delicate balance of botanical notes and white musk, offering a scent profile that is fresh yet distinguished, making them easy on the nose and ideal for everyday wear.
Understanding the importance of accessibility, Rico has ensured that his new fragrance line remains within an attractive price range of Php299 to Php599, making luxury scents affordable to a wider market.
A Story of Faith, Forgiveness, and Purpose
Beyond business, Rico’s journey is one of personal growth. His return is about reestablishing his brand and embracing the lessons learned from failure. He attributes his newfound success to his faith, believing every challenge and triumph aligns with a higher purpose. Having learned to forgive those who wronged him, he has taken control of his destiny by placing it in the hands of God.
With every blessing he receives, Rico is committed to giving back, ensuring that his success benefits those who need it most. His story is not just about fragrances—it is about perseverance, redemption, and using one’s journey to inspire others.
As he reintroduces his brand to the world, Rommel Rico proves that setbacks are merely setups for greater comebacks. With passion, faith, and an unwavering spirit, he is crafting not just scents but a legacy.
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Hi! Let's all try to add more positivity in this world and adhere to the saying, "if you don't have anything nice to say, keep silent."
Showering you with unicorn poop so you'd always stay magical! Heart heart!