Happy Andrada Showcases Modern Filipiniana at Pinoy Playlist Music Festival

Celebrated Filipino designer Happy Andrada captivated audiences with a striking Filipiniana collection at the Pinoy Playlist Music Festival 2024. Held at the BGC Art Center, her runway presentation featured a mesmerizing fusion of tradition and modernity, showcasing 32 pieces that honor the Philippines' rich textile heritage while reimagining the iconic Filipiniana style for today's global stage.

Andrada’s collection was a vibrant tribute to the diverse regions of the Philippines. Using fabrics like T’nalak, Pina Silk, Knotted Pina, Inaul, Abel Ilcoco, Yakan, Jusi, and Pina Callado, she infused each piece with intricate embroidery and avant-garde tailoring. The designs reflected the designer's commitment to preserving Filipino artistry while pushing the boundaries of contemporary fashion. Highlights from the collection included “The West Philippine Sea”, which was also featured in the Fashion Art Biennale in Seoul, Korea last September.

Each garment in the collection reflected Andrada’s dedication to the craftsmanship of traditional Filipino fabrics and textures, while offering a fresh, global perspective. Guests were treated to a visually stunning experience as they watched the garments come to life on the runway, set to the powerful rhythms and enchanting vocals of Anima Tierra. The world music collective’s performance elevated the fashion show, infusing it with cultural depth and transforming the runway into a dynamic, immersive experience.

“I am truly honored to be a part of the Pinoy Playlist Music Festival,” said Happy Andrada. “This event celebrates the best of Filipino culture, and it’s a privilege to share my vision of modern Filipiniana with such a passionate audience.”

The fashion show was a key highlight of PPMF 2024, which ran from November 15 to 17 (though the last day was canceled due to Typhoon Pepito). Now in its 7th year, the festival is renowned for its large-scale celebration of original Filipino music across generations and genres. Curated by National Artist for Music Maestro Ryan Cayabyab, Moy Ortiz, Noel Ferrer, and Maribel Garcia, this year’s festival featured over 300 artists and 50 performances, from soloists to orchestras, highlighting the rich diversity of Filipino musical artistry.

The show, directed by Raymund Seranillo is also made possible with the partnership of Laura Mercier for Hair and Makeup, Accessories by Farah Abu, H&T Wine Gallery, Happy Living and Leo Encinares Jr. 

Happy Andrada offers Bespoke creations and has her ready-to-wear outfits available at Fashion Art Atelier located in 24 K-D corner K-1st, 11th Jamboree Extension, Quezon City . Visit www.happyandrada.com and follow https://www.instagram.com/happyandrada/ to know more.