Filipino plant-based brand Sekaya is giving 5,190 Philippine endemic tree seedlings to support the reforestation efforts of the Cordillera Conservation Trust, through the sale of its limited-edition Prescribing Nature Gift Packs offered in time for the holiday season in 2020.
The project is a major part of the brand’s nature conservation advocacy given the natural ingredients it sources and its emphasis on sustainability in the way that it develops products.
Sekaya committed to matching the number of gift packs sold, and thanks to everyone who purchased for participating in the successful initiative that will result in the planting of Benguet Pine, Dipterocarp, and Mangrove seedlings in the Cordillera region. As one of North Luzon’s major watersheds, the Cordillera hosts nine major rivers that provide water for irrigation and energy for the entire area and beyond.
Because of the overwhelming number of tree seedlings, Sekaya was able to secure, the Cordillera Conservation Trust will be able to plant Benguet Pine, Dipterocarp and Mangrove in Talinguroy, Longlong in La Trinidad targeted in July, and in Uhaj, a small rice-farming village in Ifugao, scheduled in August.
Each gift pack contained a curated selection of the brand’s natural, science-backed products aligned with the brand’s Prescribing Nature campaign that support one’s health goals and daily wellness. Even more meaningful, the gift boxes featured the Philippine endemic trees to be planted, as illustrated by botanical artist and conservation advocate Cynthia Bauzon-Arre.
The Benguet Pine, Dipterocarp, and Mangrove seedlings will contribute to the Cordillera Conservation Trust’s mission of preserving and protecting the mountain region and its unique ecological and cultural characteristics.
"The Cordillera Conservation Trust is happy to partner with Sekaya for this partnership because we believe it is important to connect consumers not just to natural products but with nature itself,” says founder JP Alipio. “Through this program, they are co-stakeholders in the forests that we plant and build. They are active participants in the enhancement and protection of nature through their purchase of Sekaya's natural products. Helping to heal ourselves and our earth home, together."