In the newest episode of ROI’d to Success, a podcast by PLDT Enterprise in collaboration with Hustleshare, tech entrepreneur and CTO Bimbo Adewoyin shares how Doublesquare Networks Inc. went from humble beginnings to becoming a trusted provider of wireless equipment, structured cabling, and surveillance system solutions for organizations across the Philippines.
Founded with a mission to deliver technology solutions to local businesses, Doublesquare Networks began as a small operation focused on surveillance systems and network design. Today, it supports enterprise clients, schools, LGUs, and commercial establishments—built on years of deep expertise in infrastructure deployment and project leadership.
But it was Adewoyin’s early interest in tech and foundational mindset that laid the foundation and early stages for the future of the company.
“Back in Nigeria, my mom ran a school, and one day, an American friend of hers donated old computers. At the time, I was more interested in cars, but my older brother began tinkering with the computers, and I got curious. Watching a printer work for the first time felt like magic. My brother later brought me to computer cafes, where he was deeply into programming—and that’s really where my passion for technology began,” shared Adewoyin.
Adewoyin’s journey—from growing up in Nigeria and moving to the Philippines for university, to building his startup with no capital and a baby on the way—is yet another shining example of resourcefulness meeting purpose. Fueled by necessity and passion, he gradually built out a team, invested in in-house tech monitoring systems, and gained the trust of large organizations by solving one infrastructure problem at a time.
“I started by renting a small office in Cubao and incorporating the business right away. At that point, I was on my own and wondering, ‘What’s next?’ What kept me going was my son—he became my biggest motivation. My dad told me to double my hustle because I have a family to provide for, and that really pushed me forward. Soon after, my cousin from Bicol joined me, and we began canvassing for projects. Eventually, I built a team, secured more clients, and started distributing and educating people about Ubiquiti products,” said Adewoyin.
As client demand grew, so did the need for stable, enterprise-grade internet to support operations, training, and 24/7 customer support. The company turned to PLDT Enterprise, which provided iGate and broadband solutions to ensure uninterrupted coordination between field teams and clients.
“Reliable connectivity is the backbone of our operations. With PLDT Enterprise’s connectivity solutions, we’ve enhanced our customer service and boosted sales through seamless, stable communication,” he added.
Before partnering with PLDT Enterprise, the company struggled with frequent communication disruptions and project coordination delays. With PLDT Enterprise’s stable and dedicated internet access in place, Doublesquare saw a measurable 20% improvement in sales and client retention—a direct result of reduced downtime and faster response cycles. But these impressive results don’t mean the hustle will slow down in any way for the future.
“These days, I focus on exploring new technologies and innovations that can help the business grow. I’ve come to trust my team with day-to-day operations—they manage everything from client monitoring to service delivery, especially for our enterprise accounts, which require 24/7 support. We meet regularly to align, but I’ve empowered them to take the lead. It’s a collaborative environment—our brainstorming sessions often lead to great outcomes. With such a capable team in place, I now have the time and headspace to seek out fresh opportunities for growth and improvement,” Adewoyin shared.
As the company looks ahead, Adewoyin continues to invest in expanding their service footprint, nurturing tech talent, and helping bridge the connectivity divide—especially for clients in regional and underserved areas.
“Doublesquare Networks’ story is a powerful example of how technology and entrepreneurship can transform lives and communities. At PLDT Enterprise, we are proud to support visionaries like Bimbo Adewoyin by delivering the reliable and scalable connectivity solutions that help businesses grow, innovate, and bridge the digital divide,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise.
Catch the latest episode now on Hustleshare’s Spotify and follow PLDT Enterprise on social media for more stories of digital breakthroughs from businesses across the country.
