Grit, Family, and a Dream: How a Nigerian Techie Built a Startup Making an Impact in the Philippines

 

 

In the newest episode of ROI’d to Success, a podcast by PLDT Enterprise in collaboration with Hustleshare, tech entrepreneur and CTO Bimbo Adewoyin shares how Doublesquare Networks Inc. went from humble beginnings to becoming a trusted provider of wireless equipment, structured cabling, and surveillance system solutions for organizations across the Philippines.

 

Founded with a mission to deliver technology solutions to local businesses, Doublesquare Networks began as a small operation focused on surveillance systems and network design. Today, it supports enterprise clients, schools, LGUs, and commercial establishments—built on years of deep expertise in infrastructure deployment and project leadership.

 

But it was Adewoyin’s early interest in tech and foundational mindset that laid the foundation and early stages for the future of the company.

 

“Back in Nigeria, my mom ran a school, and one day, an American friend of hers donated old computers. At the time, I was more interested in cars, but my older brother began tinkering with the computers, and I got curious. Watching a printer work for the first time felt like magic. My brother later brought me to computer cafes, where he was deeply into programming—and that’s really where my passion for technology began,” shared Adewoyin.

 

Adewoyin’s journey—from growing up in Nigeria and moving to the Philippines for university, to building his startup with no capital and a baby on the way—is yet another shining example of resourcefulness meeting purpose. Fueled by necessity and passion, he gradually built out a team, invested in in-house tech monitoring systems, and gained the trust of large organizations by solving one infrastructure problem at a time.

 

“I started by renting a small office in Cubao and incorporating the business right away. At that point, I was on my own and wondering, ‘What’s next?’ What kept me going was my son—he became my biggest motivation. My dad told me to double my hustle because I have a family to provide for, and that really pushed me forward. Soon after, my cousin from Bicol joined me, and we began canvassing for projects. Eventually, I built a team, secured more clients, and started distributing and educating people about Ubiquiti products,” said Adewoyin.

 

As client demand grew, so did the need for stable, enterprise-grade internet to support operations, training, and 24/7 customer support. The company turned to PLDT Enterprise, which provided iGate and broadband solutions to ensure uninterrupted coordination between field teams and clients.

 

“Reliable connectivity is the backbone of our operations. With PLDT Enterprise’s connectivity solutions, we’ve enhanced our customer service and boosted sales through seamless, stable communication,” he added.

 

Before partnering with PLDT Enterprise, the company struggled with frequent communication disruptions and project coordination delays. With PLDT Enterprise’s stable and dedicated internet access in place, Doublesquare saw a measurable 20% improvement in sales and client retention—a direct result of reduced downtime and faster response cycles. But these impressive results don’t mean the hustle will slow down in any way for the future.

 

“These days, I focus on exploring new technologies and innovations that can help the business grow. I’ve come to trust my team with day-to-day operations—they manage everything from client monitoring to service delivery, especially for our enterprise accounts, which require 24/7 support. We meet regularly to align, but I’ve empowered them to take the lead. It’s a collaborative environment—our brainstorming sessions often lead to great outcomes. With such a capable team in place, I now have the time and headspace to seek out fresh opportunities for growth and improvement,” Adewoyin shared.

 

As the company looks ahead, Adewoyin continues to invest in expanding their service footprint, nurturing tech talent, and helping bridge the connectivity divide—especially for clients in regional and underserved areas.

 

“Doublesquare Networks’ story is a powerful example of how technology and entrepreneurship can transform lives and communities. At PLDT Enterprise, we are proud to support visionaries like Bimbo Adewoyin by delivering the reliable and scalable connectivity solutions that help businesses grow, innovate, and bridge the digital divide,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise.

 

Catch the latest episode now on Hustleshare’s Spotify and follow PLDT Enterprise on social media for more stories of digital breakthroughs from businesses across the country.

 

To discover the digital solutions that can drive your business growth, visit https://bit.ly/pldtenterprise-ROId-DNI-pr  

CORA launches Eco-Ikot Center Mobile App

Non-profit organization Communities Organized for Resource Allocation (CORA) officially launched the Eco-Ikot Center (EIC) Mobile App, a pioneering digital platform designed to make waste diversion smarter, simpler, and more rewarding—empowering individuals, communities, and organizations to actively participate in sustainable waste management and circular economy initiatives. This one-day event was held at Robinsons Manila last August 29, 2025.

The launch marks a significant milestone in CORA’s Eco-Ikot Center (EIC) program, made possible through the support of the Korea International Cooperation Agency (KOICA), United States Agency for International Development (USAID), and Our Sea of East Asia Network (OSEAN). The program has been successfully engaging communities to reduce waste, divert recyclables from landfills, and promote climate action. The EIC Mobile App digitizes waste collection and recycling, making it easier for users to track, manage, and exchange recyclables through an innovative points-based incentive system.

The launch was made possible with the support of Robinsons Supermarket Corp (RSC) and Robinsons Land Corporation (RLC) Robinsons Manila, strengthening private sector collaboration in promoting sustainable practices.

CORA Founder and Executive Director Antoinette Taus welcomed guests to the launch, emphasizing the importance of combining technology with community action.

"Through the Eco Ikot Center Mobile App, we are empowering individuals, schools, businesses and communities to take part in building sustainable cities. By turning over recyclables and tracking their impact through the app, people can realize that small actions—when done collectively—can create meaningful change for our people and the planet," Taus said.

Messages of Support

During the launch, KOICA Deputy Country Director YOO Jiyoung, who was represented by Program Manager Ms. CHOI Subin, expressed her support for the initiative, highlighting how the mobile app builds on the achievements of the Eco-Ikot Sustainable Cities program in advancing circular economy in the Philippines.

Mr. Kim Chan, Sr. Mall Manager of Robinsons Manila, also shared RLC’s commitment to environmental stewardship, emphasizing how the partnership with CORA aligns with Robinsons’ ongoing efforts to support sustainable and responsible communities.

About the Mobile App

Visual display of the EIC Mobile App highlighting its key features.

The EIC Mobile App allows users to:

• Register and locate Eco-Ikot Centers near them

• Track turned-over recyclables real time, from PET bottles, rigid plastics, flexible plastics, tin cans, sachets, aluminum, paper, cardboard, and more

• Check the updated rates and points they earn for every recyclable

• Redeem their points for rewards such as e-cash, goods, and livelihood products

• Monitor their individual and collective impact in terms of recyclables diverted and points earned
  
  

Since its pilot implementation, CORA’s Eco Ikot Centers have already diverted over 173 metric tons of recyclables, preventing waste from ending up in landfills and oceans. The mobile app builds on this progress by expanding accessibility to households, schools, businesses, and local government partners.

Promoting Circular and Sustainable Cities

Launched in 2023, the Eco-Ikot Sustainable Cities program has trained women champions as leaders in waste management, engaged schools to promote recycling and the circular economy, and partnered with recyclers, junk shops, and businesses to scale solutions for waste reduction. With the continued support of KOICA, USAID, and OSEAN, the program is advancing inclusive, community-driven approaches to solid waste management and circular solutions in Metro Manila.

The development of the app was made possible in partnership with Optimind Solutions, ensuring a user-friendly and scalable platform that can serve thousands of communities across Metro Manila and beyond.

CORA invites communities, schools, businesses, and local governments to integrate the EIC Mobile App into their sustainability programs, reinforcing collective efforts to build waste-free and climate-resilient communities. The Eco-Ikot Mobile App is now available for download on Google Play and the Apple App Store. 

Shop Guilt-Free on LazMall this 9.9: Trust, Quality, and Smarter Shopping with Lazada

The highly anticipated 9.9 Mega Brands Sale is back, and Lazada is making it easier than ever to shop guilt-free. With LazMall’s Authenticity Guarantee, shoppers can indulge in great deals without second thoughts – knowing every purchase delivers real value and trusted quality. 

This year’s 9.9 sale promises up to 90% off branded deals, up to PHP 2,000 vouchers, and free shipping with no minimum spend from September 8 (8PM) to 11. To kick off the celebration, catch the special LazLive show on September 8 at 11PM, where you can take on the “Guilt-Free Test” yourself. Shoppers can play along for a chance to win vouchers from top LazMall brands and enjoy even more exclusive deals and rewards during the livestream. Just search “Lazada Guilt Free” on the app to join the fun.

Authenticity, Quality, and Value Guaranteed

As one of the country’s leading eCommerce platforms, Lazada is committed to delivering high quality shopping experiences, with LazMall serving as the flagship of authenticity, dependable service, and secure transactions. Complementing the wide range of trusted brands at great value, shoppers also benefit from fast shipping and free returns, making every purchase even more convenient and worry-free. 

Lazada reinforces this vision through collaborations across the eCommerce ecosystem, partnering with brands, sellers and its creator network to drive trust and shared growth. “At Lazada, we’ve always worked closely with our brands and prioritized our buyer experience to make sure that every purchase on LazMall is worry-free,” said Alvin Ching, Head of Seller Operations, Lazada Philippines. “Through our 100% authenticity guarantee, 2X Money Back, and fast delivery and free returns, customers can be confident that they’re getting authentic brands and the best possible value with no hesitation.”

Smarter and More Rewarding Shopping with AI Lazzie

Lazada is also introducing new ways to make the shopping journey smarter and more seamless through AI Lazzie, Lazada’s AI-powered shopping assistant. AI Lazzie helps users cut through the noise of endless options by offering personalized guidance, smarter recommendations, and fun interactive experiences designed to make online shopping more rewarding. 

This 9.9, shoppers are invited to take part in a special challenge – just chat with AI Lazzie to unlock prizes of up to PHP 100 in LazRewards every day!

 “AI is helping us create a more personalized and rewarding shopping experience,” said Pauline Castro, Head of User Product Operations, Lazada Philippines. “From helping users find the right products faster to surfacing deals that truly match their needs, our goal is to let everyone shop guilt-free, knowing they’re getting quality and value every single time.”

Beyond empowering individual shoppers, Lazada continues to play a key role in fueling the growth of the Philippine digital economy. By providing a platform that brings together trusted brands, diverse product assortment, and innovative AI-powered technology, Lazada inspires trust among shoppers while shaping the future of eCommerce.

This year’s better 9.9 sale kicks off on September 8 (8PM) to September 11, only on the Lazada app. Don’t miss out - visit lzd.co/99MegaBrandsSale today! 

With UD, Kaya Mo!

UnionDigital Bank (UD), the digital bank subsidiary of Union Bank of the Philippines, is driving its mission to break barriers to financial inclusion for millions of unbanked Filipinos.The digital bank is focusing its efforts on first-time users such as sari-sari store owners, ride-hailing drivers, and daily wage earners, who are often left behind by traditional financial systems. Through the “Kaya Mo” movement, UD is turning financial empowerment from a distant dream into an everyday reality.

The Kaya Mo Movement is rooted in the belief that every Filipino has the potential to make their dreams into a reality through UD’s simple, hassle-free financial products and services. This commitment goes beyond banking; it is reinforced by Usapang Diskarte, UD’s flagship financial literacy program that makes money matters practical, relatable, and easy to understand.

During its consumer launch on August 23, 2025, at Market! Market! in Taguig, the three-year-old digital bank introduced its financial products and services to Filipinos, spotlighting its payments and transfers offerings. UnionDigital also reinforced its promise: With UD, Kaya Mo ang simple at swak na digital banking experience. From opening an account in minutes to making seamless cashless payments, everything is possible within one easy-to-use app.

"UD exists to empower every Filipino with simpler, more accessible banking products," said Mike Magpily, Chief Marketing Officer of UnionDigital. “We are deeply committed to helping them take control of their financial future. Whether it’s growing a business, securing a family’s future, or chasing new opportunities, with UD as their ka-diskarte in progress, Kaya Mo.” 

“From our deposits and savings services to the UD Virtual Debit Card powered by VISA, we empower customers by giving them the freedom to grow their money, shop, pay, and transact securely anytime, anywhere,” said Magpily. “Our ultimate purpose is to make achieving financial goals not just a dream, but a tangible reality for all.” 

A highlight of the bustling launch event was the impactful and interactive Usapang Diskarte Financial Literacy Talk by the “Financial Beshie ng Bayan,” Salve Ibañez. She emphasized that financial empowerment is within reach when Filipinos take control of their money.  Ibañez also shared actionable insights on how to be ma-diskarte and financially savvy. She made complex financial concepts both relatable and achievable. With the support of UD, she said, there are no limits to what Filipinos can accomplish.

Kaya Mo with UD’s Digital Banking Products and Features 

Central to the Kaya Mo Movement is UD's growing suite of financial products and services, designed to meet the real-world needs of everyday Filipinos–all accessible in its newly improved app. These offerings are not just banking tools; they are pathways to financial empowerment: 

• UD’s Payments and Transfers: UD offers convenience with its suite of payment and transfer products available on the UD app. Avoid transfer fees with no limits using InstaPay; forget about long lines with Bills Payment; and scan to pay anywhere with QRPH, coming soon.  

• NEW UD Virtual Debit Card (powered by VISA): Experience a new level of financial control as you shop securely with peace of mind, knowing all your online transactions are protected. Instantly view your online spending history in real time, and for added security, easily lock or unlock your account if lost or compromised. Plus, customize spending limits to empower better budget management.

• UD Save: With the convenience of UD’s all-in-one account, you can make your #IponGoals easier to achieve! This deposit product has no minimum balance and zero maintenance fees—removing common barriers that often discourage first-time savers and gives every Filipino easy access to secure savings. Beyond simplifying the process, consumers get high-interest rates that truly help their savings grow.

• UD Time Deposit: Let your money grow with UD’s competitive time deposit rates and have more funds for your future goals! Open a time deposit account for as low as P1,000 and earn an interest rate of 3.75% per annum*. 

*Interest Rates are subject to change. Updates will be posted on UnionDigital’s website and app. Terms and conditions apply.

CongTV for UnionDigital Bank 

A major highlight of the launch was the introduction of UD’s newest brand ambassador, Cong TV, a beloved figure who rose from humble beginnings as a vlogger to becoming one of the country’s most beloved entertainers. Embodying the Kaya Mo spirit with his personal journey resonating deeply with UD’s mission, Cong TV testified that with hard work and the right financial tools, Kaya Mo.

CongTV recalled, “Nagsimula ako nung 2008 sa YouTube. Ang saya-saya ko na sa 300 subscribers! I had a leap of faith when I quit my full-time job after 2 years; tapos naisipan kong seryosohin ang paggawa ng content. Sa totoo lang, for the first two years, hindi ako kumita ng pera—pero sa buhay, may halong swerte, kasama na ang ipinagkaloob ng Diyos sa’yo. By 2017, I started earning from YouTube. Pero sa ganitong klaseng trabaho, walang kasiguraduhan, kaya naging ma-diskarte ako sa pag-ipon at pag-budget ng kita ko.” 

“Through the years, napalago ko ang pera ko, sa tulong na rin ng financial tools and services ng katulad ng UnionDigtal Bank. Kaya excited talaga ako sa partnership na ‘to. Masasabi ko talagang kung kaya ko, kaya mo rin,” CongTV declared. 

“Kwentong Kaya Mo”

To inspire more Filipinos to confidently chase after their financial aspirations with a Kaya Mo mindset, UD has launched an online campaign inviting everyone to share their #KwentongKayaMo on social media between August 23 to September 15, 2025. Five compelling stories will be recognized by UD with special incentives.

The Kaya Mo Movement stands as UD’s core commitment. Its mission is to uplift the lives of Filipinos by turning financial empowerment into a tangible reality. UD delivers this through accessible digital tools and a deep understanding of its customers’ needs. The bank is shaping a future where every Filipino can confidently manage their finances, pursue their aspirations, and build a more secure and prosperous life. With UD, Kaya Mo. 

Why 4 out of 5 Pinoys Still Choose Chickenjoy

Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasarap tongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s your pinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Pinakapinipili. Our Pinaka Malaki. Pinaka Masarap. Chickenjoy!

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok 

Bio-Oil® Illuminates at the Garden Glow Event

The Peninsula Manila’s timeless Balmori and Balagtas Rooms were transformed into a radiant garden setting for the Bio-Oil® Garden Glow Event, where beauty enthusiasts, influencers, and media gathered for an elegant afternoon dedicated to skincare and self-care.

With a “High Tea Garden Glow” theme, guests were welcomed by host Princess Legaspi to an enchanting afternoon that began with refreshing cocktails and a Radiance Discovery Corner—a sensorial space where attendees experienced Bio-Oil® firsthand.

The program featured Bio-Oil® Alliance Manager Janice Rivera, who shared insights on Bio-Oil® Skincare Oil, a global leader in specialist moisturizers developed by Union Swiss, a company recognized worldwide for its research-based innovations in skincare.

She emphasized that daily moisturization is essential to keeping skin supple, healthy, and glowing—made effortless by Bio-Oil’s lightweight, non-greasy formula.

Rich in plant extracts and vitamins, Bio-Oil® Skincare Oil is formulated as a specialist moisturizing oil that aids in supplementing the skin's natural oils. Its powerhouse ingredients include Lavender, Rosemary, Chamomile, Calendula, Vitamin A, and Vitamin E, each working in harmony to condition, renew, and soothe the skin.

Guests also enjoyed an intimate Beauty Forum with Dr. Cheska Sy-Alvarado, whoanswered skincare questions and highlighted the vital role of hydration and consistent moisturization in every routine. The event culminated in the reveal of Bio-Oil’s refreshed packaging—“New Look, Same Bio-Oil®.”

As the afternoon drew to a close, one message stood out: moisturization is not just a step, it’s an everyday essential. With Bio-Oil®, achieving nourished, radiant skin is effortless.

Bio-Oil® Skincare Oil is available on Bio-Oil’s official flagship stores on Lazada and Shopee.

#EverydayEssentialsEverydayBioOil

Instagram: @biooilphilippines

Facebook: Bio-Oil Philippines

 

My First Cricut Sticker Project: Lessons and Things I Loved

When I finally created my first sticker set with my Cricut, I felt like I had opened a whole new world of crafting. Of course, it did not start perfectly. The very first time I tried, I made a rookie mistake and printed on the wrong side of the sticker paper. For a moment, I thought I had completely wasted the sheet, but then I watched Cricut cut it so smoothly that I realized mistakes are part of the journey. That little win gave me the confidence to try again, and this time, I got it right.

Here are the things I loved most about creating my first Cricut sticker set.

1. Cricut makes clean, smooth cuts

One of the most satisfying things about using a Cricut is how precise the cuts are. Whether it was a small detail or a bigger outline, the machine handled it effortlessly. 

I thought making stickers would take a lot of time and effort, but it was surprisingly quick and easy. Seeing those perfectly cut chibi cartoons come to life was a moment of pure happiness. I felt so proud of myself. 

2. Maximizing space with Cricut Design Space

I used Cricut Design Space for my layout, and it really helped me make the most of an 8x11 sticker paper. With a bit of arranging and resizing, I was able to fit several stickers on one sheet without wasting space. This is such a big deal for anyone who wants to get the most out of their materials, especially when working with specialty sticker paper.

3. Learning is simple with guides and tutorials

I initially thought using Cricut would be complicated, but it turns out that as long as you take the time to read the guides or watch the tutorials, it is very beginner-friendly. Each step is explained clearly, and once you get the hang of it, the process feels natural.

4. The Cricut community is so supportive

Aside from the machine itself, one of the best parts about this journey is discovering the Cricut Facebook group. Members are generous with their knowledge, sharing tips, tricks, and hacks that make projects so much easier. It feels like being part of a creative circle where everyone just wants to see each other succeed.

My first Cricut sticker project reminded me that crafting is equal parts creativity, patience, and community. I started with a mistake, but I ended with a sheet of stickers that I was proud of. Sa wakas, I can now make my own stickers! 

Cricut made it easy, fun, and so rewarding. If you are thinking of making your own stickers, I can say from experience that Cricut is worth every bit of excitement. 

A Foodie’s Paradise: Our Culinary Adventure at Solaire Resort North

When my family and I visited Solaire Resort North, we honestly didn’t expect to be so spoiled with food choices. Every corner seemed to offer something new, something mouthwatering, and something worth trying. It truly felt like a foodie’s paradise, and we left with happy hearts and even happier tummies.

Yakumi, A Japanese Feast Worth Every Bite

One of the highlights for us was Yakumi, Solaire’s Japanese restaurant. Their Sunday brunch is an absolute must-try. The sashimi alone is worth the trip. So fresh, it felt like it was prepared straight from the ocean to our plate. Add in the variety of Japanese dishes, and you’ve got a brunch that’s not only satisfying but also unforgettable.

Red Lantern, Sobrang Sulit Dim Sum

If you’re a fan of dim sum, then Red Lantern will feel like heaven. They have a dim sum buffet that’s sobrang sulit. From perfectly steamed dumplings to crispy rolls, every bite was bursting with flavor. The place itself feels warm and inviting, making it the kind of restaurant where family gatherings instantly feel special. This is also where you will find the Kataifi. They have been serving this dessert for a long time now, and it has been a favorite of ours for years. 

Finestra: Romance, Elegance, and Impeccable Service

For something more intimate, Finestra is the place to go. It’s a fine dining Italian restaurant that’s perfect for date nights—whether you’re rekindling romance or sparking something new. The ambiance is elegant and refined, the service is truly impeccable, and every dish feels like a labor of love. What makes it even more special is their private room, which can host up to 20 people. With a consumable rate of ₱100,000 to ₱120,000, it’s perfect for those milestone celebrations. 

Fresh Buffet, So Many Choices, So Little Time 

When we checked in, we made sure to try Fresh Buffet—and honestly, it’s one of the best buffets we’ve ever had. From hearty Filipino favorites to international picks, there’s just so much to choose from. Breakfast is also a treat because you can enjoy it by the poolside, which adds a touch of relaxation to the whole experience. Imagine sipping coffee while the morning sun reflects on the pool. It's the perfect way to start the day.

Pizza, Gelato, and a Food Court That Surprises

Of course, the food journey doesn’t stop with the main restaurants. There’s a cozy pizza place serving fresh-out-of-the-oven pies and creamy gelato that my kids adored. And for those on a budget, Solaire Resort North has a huge food court with so many options. The real star? Their doughnuts. They’re big, generously filled, and only cost ₱100. A steal considering the quality.

A Foodie Heaven for Everyone

Walking through the restaurants and food halls of Solaire Resort North with my family, I realized that this place isn’t just for the fancy nights out. Sure, it has world-class dining and elegant fine dining spots, but it also has affordable, sulit finds for those who just want a good meal without breaking the bank.

If you’re looking for a place where food becomes more than just a meal, where it becomes a shared experience with family and friends, then Solaire Resort North is the place to be. Don’t be intimidated. There is truly something for everyone here.