Hershey Philippines Pvt Ltd., a subsidiary of The Hershey Company, a leading global snacking and confectionary company and the largest producer of quality chocolates in North America, has launched its campaign for International Women’s Day, ‘She Inspires’. This year, Hershey Philippines celebrates International Women’s Day with limited-edition HERSHEY’S Bars to turn the spotlight on the inspiring women in the lives of consumers.
The ‘She Inspires’ campaign is a reminder that one doesn’t have to look too far as inspiring women can be found everywhere and in every woman we encounter. Extraordinary women are not confined to renowned figures, icons or celebrities, there are women in our lives who continue to empower through their selfless acts of love and kindness.
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“This is an occasion to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.
As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’S Bars contain a QR code that leads to a microsite where the consumers can nominate and appreciate their heroes, and send personalized cards to them, which can be easily shared on social media.
To make the celebration more festive, Hershey will organize an on-ground activation on March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants will get a chance to win exclusive gifts from the ‘She Inspires’ campaign.
Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women they appreciate as they enjoy a full month special promotion of 20% discount on every 60gm chocolate bar purchase from March 1-31, 2025 at 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches and CSI Malls.
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Hi! Let's all try to add more positivity in this world and adhere to the saying, "if you don't have anything nice to say, keep silent."
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