This 2022, IAM Worldwide is focused on aggressively expanding its company operations and market influence. And in line with this, the company says it is ready for bigger things and is delighted to welcome its newest and first-ever global ambassador – South Korean model and actress Jung Ho-Yeon.
Ho-Yeon is best known for playing the role of North Korean defector Kang Sae-Byeok (067) in Netflix’s Squid Game. The series became Netflix’s most-watched show ever within a week of its launch on the streamer, with 142 million member households globally watching the show. Since then, Ho-Yeon’s fame has skyrocketed on a global scale with now having 23.7 million followers on Instagram and counting. Before her acting debut, she gained popularity as a top runway model starting at the age of 16 and has starred in Korea’s Next Top Model in 2013.
For IAM Worldwide President/Founder Allen Marvin Yu Eder, having Jung Ho-Yeon on board is perfect for the company’s goal to reach potential millennial and Gen Z consumers. “Ms. Jung Ho-Yeon is definitely the exceptional choice as the new face of the company and our products. She’s now a powerhouse celebrity known globally and really connects well with the youth. She’s a glamorous ace for IAM Worldwide”, he explained.
Moreover, Vice President/Founder Aika Lorraine Uy believes that lots of Filipinos right now are really into the Hallyu Wave with the Korean entertainment so having a very prominent star like Ho-Yeon is a real honor as her chic personality and glamorous aura greatly compliments the company’s goal to inspire the youth and feel connected with IAM Worldwide’s products more than ever. She said, “We consider being associated with the very lovable Jung Ho-Yeon as a success already. We strongly feel that she will be able to scale up the company’s presence and customer base by a thousandfold not just here in the Philippines, but also in other countries.”
Ho-Yeon has won millions of hearts because of her talent, beauty, and charm. She recently won the Outstanding Performance by a Female Actor in a Drama Series at the 28th Screen Actors Guild (SAG) Awards last month and the Best Actress in an Action Series at the 27th Critics Choice Awards held last March 13. Moreover, she recently accepted the global ambassador role for luxury brands Louis Vuitton, Chanel Beauty, and sportswear Adidas.
Meanwhile, General Manager/Co-Founder Joanna Mañego considers this a “proud moment” for the company since Ho-Yeon deeply understands her role as an ambassador and fully trusts the benefits of IAM Worldwide’s products. “We are so proud that we have Ms. Jung Ho-Yeon on our side as our company goes to its pivotal moment of expansion. With her campaign, we believe that we will be able to encourage more people to be and stay healthy with IAM Worldwide’s products,” the GM stated.
Get ready as the young global fashion icon and superstar proudly endorses the AMAZING Pure Organic Barley that is a grass leaf, 100% organically grown from Australia in the young green stage which is purported to be the most prolific, balanced supply of nutrients of any single source. Another product is the AMAZING Immunergy with Vitamin C + Zinc + Vitamin D + Moringa Oleifera, an immunity and energy boosting powerhouse. And the AMAZING Acai Berry Extract with Collagen and Bacopa Monnieri, with 8 essential ingredients to protect the body from damaging effects of free radicals while enhancing one’s memory and promoting skin elasticity.
Truly, IAM Worldwide is grateful because it’s Ho-Yeon’s very first time to endorse a company and brand that’s proudly Filipino. And if you ask her, she can’t wait to bring happiness to her growing hardcore fans and supporters here in the country. She hopes to visit the Philippines soon and is very thankful to all the love she’s getting on social media coming from Filipinos.
“Sending my biggest hugs to you. I am always proud that I have such caring and loving fans from the Philippines! Take care and stay healthy everyone. Fighting!”, says Jung Ho-Yeon.