Saturday, January 8, 2022

ASUS Presents Incredible Unfolds at CES 2022

ASUS today announced the latest lineup of innovations at the Incredible Unfolds virtual launch event, continuing the brand’s legacy of pushing the PC industry into new territory with the breakthrough foldable design of Zenbook 17 Fold OLED and the commemorative Zenbook 14X OLED Space Edition. In addition, new models for both ASUS ExpertBook B5 and B3 graced the floor of CES 2021, laptops for empowering consumers and enterprises alike. These include 14-inch models for ExpertBook B5 and a 2-in-1 portable companion ASUS ExpertBook B3 Detachable. Also announced during the event are the ASUS TUF Gaming F15 and TUF Dash F15 gaming laptops, for bringing excellent performance to a broad range of gamers. 

“ASUS has always been about the incredible. And we are proud of our ability to offer brilliant solutions to people everywhere, from business users to creators, gamers, and more,” noted ASUS co-CEO Samson Hu as he kicked off the launch event.

ASUS is evolving the PC for a hybrid world, where computing is ubiquitous and everyone is always-on, always-mobile, and always moving across devices and contexts. The new Zenbook lineup has been created for increasingly tech-savvy users who need ever-faster and more powerful devices. With the latest 12th Generation Intel® Core™ processors, these new solutions empower users with a blend of ultimate performance, innovative features, and exquisite designs, all housed in highly portable, thin, and light form factors.

“12th Gen Intel Core processors and the Intel Evo platform deliver leadership performance, connectivity and PC innovations, enabling the verified experiences people want across various segments,” said Michelle Johnston Holthaus, Executive Vice President and General Manager of the Sales, Marketing and Communications Group, Intel. “Our joint platform effort with ASUS to partner on this innovation elevates the laptop experience with infinite possibilities.”

During the launch event, ASUS also announced new designs on Zenbook 17 Fold OLED, Zenbook 14X OLED Space Edition and Zenbook 14 OLED. In particular, select new laptops from the Zenbook family, such as Zenbook 17 Fold OLED and Zenbook 14 OLED, will feature a refreshed ASUS Monogram that is based on the visual concept of the ASUS 30th anniversary emblem. The modernized Monogram represents everything that Zenbook espouses: world-class innovation, an ascending spirit, user-centricity and dedication to joyful experiences.

Onstage innovations

Envision a new reality: Zenbook 17 Fold OLED

Zenbook 17 Fold OLED features a 17.3" Foldable OLED display in a compact 12.5" form factor

ASUS has worked closely with Intel and BOE Technology Group to unleash Zenbook 17 Fold OLED, the world's first 17.3-inch foldable OLED laptop. The boundary-pushing design offers two sizes of OLED display in one device: a large 4:3 17.3-inch 2.5K touchscreen that folds in the middle to create two seamless 3:2 12.5-inch 1920 x 1280 displays. Combined with the full-size ASUS ErgoSense Bluetooth® keyboard and touchpad, the folding design provides the versatility of multiple modes — PC, Laptop, Tablet, On-Screen Keyboard, Book and Extend.

For immersive entertainment, the PANTONE® Validated, foldable OLED touchscreen is accompanied by Dolby Vision®[1] HDR for ultravivid picture quality, along with Dolby Atmos®1 immersive audio and a powerful quad-speaker Harman Kardon-certified sound system.

Co-engineered with Intel, the Zenbook 17 Fold OLED design will meet the requirements of an Intel Evo™ laptop for responsiveness, instant wake, battery life, fast charge and intelligent collaboration.

Learn more about the Zenbook 17 Fold OLED here -

Start your voyage of discovery: Zenbook 14X OLED Space Edition

Exclusive special edition Zenbook commemorates the anniversary of the first ASUS laptop in outer space

Featuring unique space-themed design details and finished in a special Zero-G Titanium color, Zenbook 14X OLED Space Edition celebrates a key milestone in the history of ASUS - the 25th anniversary of the ASUS P6300 laptop's 600-day space mission. Exclusive to the Space Edition is its futuristic ZenVision, a 3.5-inch OLED companion display mounted externally on the lid that can show customizable messages and animations.

Built to withstand the rigors of space travel, the Space Edition complies with the ultra-tough US Space Systems Command Standard SMC-S-016A testing protocols, so it can withstand extreme temperatures (-24 to 61° C) when operational and vibration (20 – 2000 Hz).

This out-of-this-world laptop is built to deliver stellar performance, powered by up to 12th Generation Intel Core i9 H-Series processors, Intel Iris Xe graphics, 32 GB RAM, a PCIe® 4.0 x4 SSD, and Intel WiFi 6E. The expansive 16:10 2.8K 90 Hz OLED HDR PANTONE Validated touchscreen delivers ultra-realistic DisplayHDR™ True Black 500-certified visuals, with a 100% DCI-P3 gamut and TÜV Rheinland-certified eye care.

Learn more about the Zenbook 14X OLED Space Edition here -

Thin, light, and powerful: Zenbook 14 OLED


The all-new Zenbook 14 OLED is a powerful, sleek, and lightweight 14-inch laptop that sets a new benchmark for portable perfection. This latest generation introduces a modern look and feels to the Zenbook series, with a bold new lid design and two elegant new color options: Aqua Celadon and Ponder Blue.

The laptop blends an expansive 16:10 2.8K 90 Hz OLED PANTONE Validated display with a 100% DCI-P3 gamut, with Dolby Atmos1 and a Harman Kardon-certified sound system to deliver immersive experiences. Visuals are further enhanced by DisplayHDR True Black 500 certification for deep blacks and TÜV Rheinland certification for eye care.

Despite its compact size — a mere 16.9 mm thin and 1.39 kg light — the all-aluminum chassis houses the latest 12th Generation Intel Core processors with Intel Iris Xe graphics, up to 16 GB of RAM, and ultrafast PCIe 4.0 SSDs. Co-engineered with Intel, the Zenbook 14 OLED design will meet the requirements of an Intel Evo laptop for responsiveness, instant wake, battery life, fast charge, and intelligent collaboration.

Learn more about the Zenbook 14 OLED here -

Portable Power for Business on the Go: ExpertBook B5 14”

The first ASUS ExpertBook B5 was a breakthrough as it is one of the first 13.3-inch business laptop to offer powerful specs in a thin and light form factor. Its stylish design goes against the boring and plain image of typical business laptops. And just announced at CES 2021, ASUS is updating its impressive lineup with the addition of its new 14-inch models; ASUS ExpertBook B5402C and B5402F. The ASUS ExpertBook B5402C is a clamshell version, which supports being opened to 180°. The ASUS ExpertBook B5402F is a flip version, which supports being flipped a full 360°.

Both models still has its distinctive ExpertBook features such as Ultralight and durable magnesium aluminum alloy body, NanoEdge display, Thunderbolt™ 4 connectivity, and both are powered by 11th Gen Intel® Core™ processors. These new 14 inch models can also be equipped with the latest Intel Wi-Fi 6e network card and a dedicated garage for its stylus(ASUS ExpertBook B5402F only).

Learn more about the ExpertBook B5 here -

Learn, Perform, Transform: ExpertBook B3 Detachable

Also announced during CES 2021 is the new ASUS ExpertBook B3 Detachable. Built for business people with on-the-go lifestyle, ASUS ExpertBook B3 Detachable is the perfect 2-in-1 portable companion for remote learning or long business days. With a detachable design, dual-orientation ExpertStand cover, and a 16:10 multitouch screen, the versatile ExpertBook B3 Detachable adapts so you can use it both horizontally and vertically, either as a tablet or as a laptop. The included garaged stylus is well suited for jotting down important notes during meetings to entering numbers in business spreadsheets.

Designed to surpass exacting industry thresholds, such as MIL-STD 810H U.S. military standard, ExpertBook B3 Detachable is built to survive every extreme, from freezing temperatures to the searing heat of deserts, and high-speed shocks to everyday bumps.

Maximized for productivity, the ASUS ExpertBook B3 Detachable is Powered by the latest Snapdragon® 7c Gen 2 Compute Platform, which offers the perfect balance between great performance and long battery life to the job done, effortlessly.

Learn more about the ExpertBook B3 Detachable here - 

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