Tuesday, January 11, 2022

AllValue Partners with MoEngage to Accelerate its E-commerce Growth

 AllValue, the Villar Group’s holding company for its investments in retail, has partnered with insights-led engagement platform MoEngage to further boost their digital growth for AllHome, Philippines' pioneering one-stop full-line home center, and AllDay, the country’s fastest growing supermarket and a leading player in the mid-premium segment.

This announcement comes after the recent surge in E-commerce sales in the Philipines. AllValue aims to capitalize on this online sales momentum through an in-depth look into customer behavior data.

Through its optimized E-commerce platforms, AllValue is able to telegraph current customer behaviors by providing relevant product recommendations, sorting out logistic challenges for home deliveries, and allowing safe payments to offer a comprehensive and convenient E-commerce experience. This is the exact window where an insights-led engagement platform like MoEngage can provide breakthrough insights to push AllHome and AllDay ‘s E-commerce initiatives to the next level.

“We are betting big on the current digital wave that will expand the E-commerce market size in the Philippines. With more and more customers discovering our enhanced E-commerce experience, we recognized the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” says Camille Villar, AllValue Vice Chairman.

AllDay’s challenge is to make sense out of large-scale retail data that is primarily undifferentiated. However, AllHome, on the other hand, wants to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers, and designers.

“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive E-commerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down. Product differentiation alone might not cut it for many businesses who plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help,” says Saurabh Madan, General Manager, General Manager, Australia & New Zealand and South East Asia at MoEngage. 

No comments:

Post a Comment

Hi! Let's all try to add more positivity in this world and adhere to the saying, "if you don't have anything nice to say, keep silent."

Showering you with unicorn poop so you'd always stay magical! Heart heart!