Who is KATE and Why are Pantene’s Endorsers Linked to Her?

Being on the lookout for the products that suit your hair can be exhausting, especially when it feels like you’ve tried every product out there. And yet, you eventually settle with hair care products that seem familiar. But the reality is not all products are made equal, like your conditioner. Some conditioners can cause lagkit, bringing your hair down even when it promises volume. Other conditioners may appear to repair hair damage but if you look closely, your strands might just have gotten used to the temporary fix that it provides.

Enter Kate.


She was once a curious girl looking for a haircare combo that can provide TLC and amazing results. But with so many conditioner options to try, she settled with what she thought was best for her hair. Since then, she has transformed into a malag-KATE. She tolerated having oily and greasy strands with a lagkit feeling, thinking it was making her hair look smooth and straight. Are you a malag-KATE too? Check Pantene’s latest TVC to find out.

If you’re going through the malag-KATE phase, you’re not alone. Even the current Pantene girls have had their fair share of being a malag-KATE.

In an Instagram post Gabbi Garcia shared she was previously called Kate. “People used to call me that dahil #MalagKate ang hair ko with my old conditioner!” But with Pantene she was able to transform her hair situation. “I've been using #PantenePH ever since I was in Grade school!! Enjoy lagkit-free and #Salontastic hair from home every day with Pantene.” 

Being malag-KATE can happen to anyone, even to beauty queens like Kylie Versoza. She recalled the time people used to call her Kate for having lagkit hair, but she overcame this struggle. Kylie shared, “With the help of #PantenePH's NEW 3 Minute Miracle Collagen Repair conditioner, I get to have that #Salontastic hair and avoid being MalagKATE throughout the day.” 

Even Inka Magnaye was once called Kate, “There was a time that I was once a #MalagKATE because of greasy and oily hair caused by my previous conditioner.” Her recent switch to Pantene has kept her hair lagkit-free. “It was life changing when I switched to #PantenePH! No more lagkit-feeling and greasy hair. Now that I have a #Salontastic hair, I’m even more confident to be who I want to be!” 

Pilot Chezka Carandang also admitted to being called Kate, “I can’t believe I was called KATE before... for having MalagKATE hair!” Now, she’s moved past and has never looked back since. “Super thanks to #PantenePH's NEW 3 Minute Miracle Biotin Strength conditioner for helping me achieve that lagkit-free, effortlessly soft, smooth, and #Salontastic hair.”

If these Salontastic girls can outgrow their malag-KATE stage, you can too with Pantene 3 Minute Miracle Conditioners that come in 3 variants: Collagen Repair, Keratin Smooth, and Biotin Strength. When you’re struggling with dry, brittle, and damaged hair, the Pantene 3 Minute Miracle Collagen Repair Conditioner can help transform each strand to visibly healthy, shiny, and strong Salontastic smooth hair.

Manage frizzy, stubborn, and brittle hair with the new Pantene 3 Minute Miracle Keratin Smooth Conditioner. Get the kind of smoothness that's inspired by salon Keratin treatments and repair 3 months’ worth of damage done to the hair, in just 3 minutes! The 3 Minute Miracle Keratin Smooth Conditioner gives your hair the ultra-rich moisture it deserves to achieve that Keratin-smooth hair you've been dreaming of.

Say goodbye to hair fall and your malag-KATE phase and strengthen your hair with the Pantene 3 Minute Miracle Biotin Strength Conditioner. It not only repairs 3 months of the damage in just 3 minutes, but it also gives lasting strength that reduces hair fall due to breakage. The Pantene 3 Minute Miracle Biotin Strength Conditioner penetrates deeper than any other to nourish and strengthen hair from deep within, and root to tip.

No matter what variant of the Pantene 3 Minute Miracle Conditioners you choose, one thing is sure — you can enjoy #Salontastic hair after every shower, without any of the lagkit. So, don’t be a malag-KATE, be #Salontastic now with Pantene. Achieve salon-level smoothness with a salon at home experience when you purchase Pantene products through Lazada or Shopee.

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