NutriAsia, the Philippines’ leading manufacturer and distributor of condiments and sauces, won big at the 18th International Business Awards, raking in three Stevie Awards for exemplary initiatives.
The company won two Gold Stevie Awards and one Bronze Stevie Award, which will be given in a virtual ceremony to be held on December 8 later this year. NutriAsia’s Gold Stevie Awards haul was for its Bring Your Own Bote (BYOB) initiative and Locally Superfruits.
BYOB won the Gold Stevie Award for Environmental Campaign of the Year for allowing consumers to participate and contribute to a sustainable zero-waste system. BYOB allows consumers to purchase or refill their favorite NutriAsia products with reusable containers in various stores located around Metro Manila, minimizing the amount of single-use plastic waste. Judges lauded the promotion of refilling of condiments. rather than using sachets.
Locally Superfruits won the Gold Stevie Award for Marketing Campaign of the Year by providing Filipino consumers with locally sourced nutrient-dense and vitamin-filled fruit juices to address their health needs in the time of the pandemic. The campaign not only provided consumers natural health benefits through its juice products, but it also provided an outlet for Filipinos to support the livelihoods of local fruit farmers and communities, which are both important especially during the COVID-19 pandemic. The judges noted how the brand was able to identify the market gap and came up with a convenient and nutritious product.