The Hotel Sales and Marketing Association, in partnership with the Department of Tourism, and the Tourism Promotions Board, officially launched a pioneering collaboration to reignite the tourism sector through television broadcast. “Go Philippines, Soar High!”, aptly named GPSTV was launched on September 23, 2020, live via zoom and on the GPSTV facebook page.
“Go Safe, Go Travel!” is the call of the hospitality industry, ensuring future travellers an enriching experience, prioritizing safety as they explore. This virtual media launch was hosted by Mutya ng Pilipinas Tourism 2018, Ms, Aya Fernandez. Guest panelists Ms. Kuh Ledesma (Owner of Hacienda Isabella), Ms. Michi Calica-Sotto (CEO of the Academy of Surfing Instructors), and Mr. Bob Zozobrado (President of the Pacific Asia Travel Association), joined HSMA President Ms. Christine Ibarreta and HSMA Chair Ms. Margie Munsayac in this momentous occasion to discuss how domestic tourism can restart through informed and mindful travel habits.
DOT USec. Bong Bengzon and TPB COO Atty. Anthonette Allones were in full support, expressing their excitement for their first co-produced online television tourism-magazine show. USec. Bong adds that this has been a dream turned into reality, “a dream to showcase the Philippines in a platform that captures the hearts of the new normal travellers”. This informative, entertaining, and value-adding program encourages responsible tourism, to boost the industry and to give travellers a new guide to a more enjoyable experience.
“To execute the vision of the current times, from wandering to properly navigating the industry to soaring heights” Christine of HSMA adds as she welcomes everyone to this pioneer initiative. “We also adjust to the times, as the months proceed and looking into the gradual opening of tourism, we in HSMA and the members…and any province that would open slowly to tourism, all these safety protocols must be implemented”, Margie Munsayac, HSMA Chair reassures everyone for the return of tourism.
GPSTV features safe getaways, your stories, snapshots, and journeys to thriving tourism destinations. Updates, as well as collaborative content, and bespoke tourism productions will be showcased to prepare everyone for safer and worry-free travels. As your online travel buddy, you are well equipped with the knowledge and foresight to confidently navigate through what the Philippines has to offer. Calling a tourist destination home is but a dream to the rest of the world and we have the privilege to maximize its wonders and what better way than to showcase them in style. Helping over 40 million tourism and hospitality professionals, in a way, we believe that taking a vacation is patriotism.