HANA TAJIMA FOR UNIQLO was created by New York-based fashion designer Hana Tajima, a believer in UNIQLO and its LifeWear concept. The collection expresses the world’s rich cultural diversity featuring universal designs with a focus on detail and comfort—highlighting elegant forms and an easy fit. These are clothes that adapt flexibly to women’s bodies as they subtly change with progression to each life stage, warmly supporting the everyday lives of all women.
Changing Identities - Accentuate Your True Self with the Power of Clothing
Women today are advancing in society as all kinds of boundaries come down. The clothes women choose to wear each day can highlight each person’s unique nature and allow them to feel refreshed while providing all-day comfort. Besides easy mobility and convenience, if those clothes support a relaxed feeling and confidence, so much the better.
The Fall/Winter 2020 collection expresses the beauty of independent women through silhouettes and details, with an offer to help women also change inside. Textiles with leaf and grass patterns, and neutral tones of cold and warm colors schemes emphasize subtle beauty. Along with many shirt items, the lineup also incorporates details that allow outfits to reflect the mood of the day, such as tops that can be styled with just one side of the hem tucked in. Pants have also been updated with adjustable waists for a perfect fit. The collection features details that can be altered to fit the daily changes in women’s bodies and feelings.