The self- presentation and attire communicates unconsciously and intimidates stable social status for ameliorating self-expression. The attire and clothing style not only reflects persona but also amplify people's first impressions and favorable judgments. The psychology of look good, feel good and dress for success are complementing girls’ dressing and buying intentions. Studies have revealed that girls' dresses and professional attire facilitate impressions and stimulate career performance. Girls' dresses and buying decisions serve as a critical socializing trigger and form of enticing and communication. The study demonstrates that girls should value few things before purchasing dresses for upgrading positive self-exposure and attractiveness.
Girls Dresses and Buying Decisions
For women, shopping is an activity of buying essential and discretionary goods, to relax and to socialize. They tend to make impulse purchases for clothes and spend time for their shopping based on biological, neurological and behavioral variations.The qualities affecting the selection of dresses differ from males' significant perceptions about fashion and brand awareness in their clothing purchasing behavior.
Girls should consider the color of clothes and women are more attracted to bright colors. Girls should pop out one bright color and avoid mixing multiple colors in pairs for decorating their whole attire. Colour has perceived a manipulative tool for altering buying choices where pink, black, white and red are girls’ favorite and related to femineity. Girls gravitate towards soft cool colors and tints, and they should consider skin tones and skin types while buying dresses. Girls should consider color compatibility with their surroundings while making purchases for dresses.
Girls should keep themselves updated with modern trends and fashion styles. Women’s perceptions revolve around modernity and trendiness. The girls should purchase clothes by discerning their body type and appearance. It is also been highlighted that women are more attentive to fashion trends as compared to men. The choice of color, material fabric and fashion definition influence girls' purchase decisions and they must know the art of blending fashion trends with their own sense of style. What suits them best and how to carry fashion require careful deliberation and the emulsification of choices.
The concept of digital marketing and ease of accessibility have addressed many shopping issues. Girls should check online reviews before making purchases and take guidance from social networks and affiliations. Online shopping amplifies women purchase intentions, and women’s shopping motives are hedonic and utilitarian. Women regard online discounts, convenience, efficiency and loyalty as supportive of their buying decisions.
Comfort And Size
Embellishment and trendy silhouettes look gorgeous, but comfort should not be compromised. Girls should be aware of their body type, sizes and opt for clothes that provide comfort and fit well rather than rushing after fashion and trends. The psychological and physical comfort aggravates confidence and offers the ease to flaunt modern style. Moreover, comfort is not limited to baby boomers, but millennial women also look for comfort. Girls should regard comfort and size while making purchase decisions because the whole body look flattered if the dress is worn of accurate size
Women should value weather and season while making their purchase choices. Colour, fabric, and material should be considered while making choices. Women are perceived as fashion-savvy, but they should consider temperature and seasonal adjustments for their outfits. The fabric material and textures create value for purchase decisions where weather implications satisfy their purchase decisions.
Money is the stimulus that regulates purchasing decisions and girls should consider the price factor while deciding for their dresses. The price should be compared against, quality, material, durability, and modernity for securing resource waste. The majority of global internet users have purchased fashion-related products accentuating fast fashion. It has been elucidated that the power of buying influences cheap buying. The study outlines the fact that women perceive sustainability necessarily. Girls should compare costs and benefits and then make purchase decisions. Women prefer discounts, sales offer giveaways, and they are overwhelmed with welcoming behaviors. Hence, girls need to purchase clothes that balance forgone price with durability and quality.
Quality and Brands
Women prefer brands for defining their individuality and sustainable quality. The perceptions of brands extend the view that brands deliver quality durable products and clothes should complement the value of money. The study illustrates that the quality of clothes is attributed to purchase intention and it contributes to purchase decisions. Brands add value and quality and women prefer brands that sustain their individuality and complement their fashion sense.
It should be kept in mind before making purchase decisions that clothes should be easy to maintain. The quality and fabric should not be too stiff or soft that require extra effort for maintenance. Women look for ease, and their busy schedules need them to follow online recommendations.
Brands have faced a negative reputation as their supply chains were observed to sacrifice sustainable practices. Women are more emotionally sensitive, and they boycott brands that exploit Corporate Social Responsibility in terms of environmental and social requirements. The study stresses that women dominate the purchase decisions, and women prefer companies that make meaningful efforts to reduce their social and ecological footprints. Girls should keep in mind that they can contribute to society and simultaneously prefer brands that exercise sustainable practices.
Gender inequality and women's deprivation is still a matter of discussion and stereotypes influence buying decisions. Girls are although stereotyped based on their attire, but they should value the cultural and social implications while making purchase decisions and opt for clothes that do not compromise the norms and ethics of society. The revealing and provocative clothes are less preferred in academics and professional workplace. It is admissible that girls should opt for clothes by optimizing conceptualization as per events and surroundings.
So, the above-mentioned factors are that girls should consider while purchasing clothes. It is also said that clothes are a reflection of personality. Women differ from men based on their biological, psychological and behavioral buying intentions and the study attempts to advise them for buying preferences. They are recommended to consider color, quality, weather, comfort, fashion and style and price for making online and real-time purchases. It is also assessed that purchasing sustainable products will contribute to environmental and social implications and justify wise investments. Similarly, they are also assessed to face cultural biases and gender discrimination and are advised to comply with cultural and social norms. The study attempts to guide girls and prioritize factors for impacting their purchase decisions. However, the confidence should be kept above all as no one looks more attractive than the one with high self-esteem and confidence.