Are you ready to be bold with J. Cats?

I've always been the kind of person who goes for nude and safe make up. Maybe it's because I have never been a fan of make up before and now that I have learned to play with it a little, I still try to stay on the safe side because I'm not too good with blending and being bold.

This all changed one night when I attended the JCats #TurnUptheVolume event where everyone was dared to be bolder with their make up look.

J. Cat knows that real beauty comes from within, but what sets J. Cat apart is its ability to help makeup junkies and newbies transform and express all their many facets.

Influencers and celebrities from all over the world have continued to rave about J. Cat and its inventive campaigns. Online stars like Desi Perkins, Michelle Phan, and Tati Westbrook plus big-time celebs like our very own Arci Munoz are fans who love how J. Cat has finally found the perfect way to give high-quality product without breaking the bank.

This year, though, J. Cat invites a bigger and more fearless approach to makeup with its newest campaign called Turn Up the Volume. While their staple products still enable you to nail every and any look that fits your fancy, J. Cat wants you to make 2018 the year you start your new makeup adventure as they give you the tools and inspiration to take charge and have the choice to be as bold as you want.

Turn Up the Volume invites makeup lovers from all walks of life to take a step out of their comfort zone by making their everyday bolder. Whether that’s a new addition of a pop of color on your neutral-shaded lids, a full-blown rainbow lip for your evening out, or a versatile look that will easily transform and take you from day to night with just a few strokes and dabs of daring hues—J. Cat can elevate your go-to looks and dial up the boldness.

J. Cat’s newest campaign underscores the uniqueness within us all and encourages users to let out their inner J. Cat kitten—the undeniable club chic life-of-the-party who isn’t afraid to explore the different volumes of bold beauty that J. Cat beauty can take them to.

Turn Up the Dial with Five Volumes of Beauty

Each of our five MUAs have their own stations. Within these five stations, you’ll get millions of colors, and countless makeup inspirations as a live model gets the full treatment with each makeup artist.

Volume 1- "Pop of Color": At Teena Arches’ station see how you can control the dial on your everyday makeup by learning how to play with those colors that you might normally intimidate you. This look can take you from day to night and will make brown and hazel eyes pop!

Volume 2- "Dare to Sparkle": The 2nd featured MUA, Hanna Pechon will demonstrate how to incorporate glitter into your go-to look. With inspo coming straight from cats with eyes of different hues, this’ll give the windows to your soul a whole new spirit.

Volume 3- "Color Me Bold": With Jherome Ramos will showcase a look based off the J.Cat girls’ essence: the fearless, loud, and bustling life of the party. A play on the some of J.Cat’s greatest hits; a medley of smoky burgundy colors and deep lip shades that’ll be perfect for every night out on the town and out of your comfort zone.

Volume 4- "Hologlam": Katchie Mejias will be dedicated to all things holo! As a nod to the early 70s, this look combines the past with a futuristic twist that is also partly inspired by the multi-dimensional iridescence of the sea.

Volume 5- "Full On Club Chic": Last but not the least, Min Ortiz, see how to nab that mermaid-inspired look that’s been all over the Net, with edgy holographic accents and dark seductive lips that will have you looking beat to the gods!

Each station placed the spotlight on how to use some of J. Cat’s most popular products like; Lipfinity Matte Lipsticks, Eyeshadow Palettes, Liquid Highlighters, Flash Metal, Holo Toppers, Rock Glitz Eyeliners, and many more.

“Forget that makeup is meant to disguise flaws, instead start looking at makeup as a way to highlight your unique personality and creativity,” said Bwelle Madera, president of Bwelle Store Enterprise, Inc., the official distributor of J. Cat in the Philippines. “Why stay stuck in your comfort zone when you can turn up the volume and enter a whole new world of color and self-expression?”

My personal fave was the cat blush and the bronzer. There's just something about bronzers that make you look healthier immediately.