I was recently invited to an event where a marketing research firm unveiled the results of an almost 5 year study they made and it showed that there has been a major reversal of spending patterns when it comes to men and women. It seems that nowadays, women are exceeding men in earning which leads to them spending more and more which leads marketing to target the women more now than they would men.
Truthfully, I found these two findings funny because every single woman on Earth knows this already but I guess they needed scientific data to back it up. I'm just glad that even Science was able to "prove" this theory.
These studies were very helpful to someone like me who works as a social media because it helps tell me what I need to do to get to the right market. There were other take aways as well but to sum it up, knowing who you are speaking to, knowing what you need to do, and knowing what you sell are some of the key things that were brought up during the talk.
As for me, I am a high heeled warrior as well because I know what I want, I know how to get it, and I know how to make it happen; all while strutting in my 5 inch stilletos.