I'm one of the few lucky ones who have white and smooth underams. I have always taken it for granted until I actually saw the underarms of some of my friend and Dove made me aware that apparently, more than half of the women in the Philippines would willingly cancel on a social event because it could require them wearing a sleeveless top or a bikini.
Thankfully Dove has taken a stand on this and came out with a product that will fix those chicken skin and dark underarms that many women are afflicted with. I personally have friends who are really white and have smooth skin but also have the darkest underarms or those who have white ones but has chicken skin. It really is a turn off.