Everyone loves denim. I don't think there is anyone on Earth who does not like denim. Denim is something that everyone has worn at one point or another of their life. It's so flexible that you can wear it to almost any event and accessorize it any way you want.
Thankfully, SM feels the exact same way and this is why they recently launched the Mad About Denim campaign. This is being held to support the denim festival in honor of the evolutions of jeans throughout the years.
Here are some of the key pieces that caught my attention during the show.